Reports

BRAND MAP: Final Fantasy

Author: GameVision

Final Fantasy XIII-2 debuted at No.1 when it hit shelves earlier this month, but what makes the series so successful?

GameVision asked 6,737 gamers about Final Fantasy. 1,076 had played an entry in the series during the last six months; 354 of these told us about their experience in more detail.

The reports provide a unique insight into current attitudes to brands – as well as historical context and trends. They examine consumer awareness, patterns of play, qualitative assessment, audience demographics and more.

Broken down into a series of graphs and charts, the Brand Maps also disclose how consumers hear about brands and what they like/dislike about them.

Game Vision has created Brand Maps for around 150 of the games industry’s leading franchises, all of which are updated every six months. 20 of them are now available directly from mcvuk.com for £480 (inc VAT).

As well as Final Fantasy, we are offering:

Assassin's Creed; Call of Duty; Championship Manager; Dr Kawashima's Brain Training; Fable ; FIFA ; Gears of War; Gran Turismo; GTA/Grand Theft Auto; Guitar Hero: Just Dance; LittleBigPlanet ; Mario & Sonic at the Olympic Games; Mario Kart; Need for Speed; Super Mario Bros; Uncharted; and World of Warcraft