Reports

BRAND MAP: Mass Effect

Author: GameVision

Mass Effect has become one of the hottest RPG properties of this generation, but what makes the series so successful?

The futuristic sci-fi adventure - which puts players in the space boots of Commander Shepard and his crew of alien comrades - first launched as an Xbox 360 exclusive in 2007.

While the first title was well received, it was 2010’s sequel that really took the franchise to another level, with millions of sales and Metacritic scores between 94 and 96.

These reports provide a unique insight into current attitudes to brands – as well as historical context and trends. They examine consumer awareness, patterns of play, qualitative assessment, audience demographics and more.

Broken down into a series of graphs and charts, the Brand Maps also disclose how consumers hear about brands and what they like/dislike about them.

Game Vision has created Brand Maps for around 150 of the games industry’s leading franchises, all of which are updated every six months. 40 of them are now available directly from mcvuk.com for £480 (inc VAT).

As well as Mass Effect, we are offering:

Assassin's Creed; Call of Duty; Championship Manager; Dr Kawashima's Brain Training; Fable ; FIFA ; Final Fantasy; Gears of War; Gran Turismo; GTA/Grand Theft Auto; Guitar Hero: Just Dance; LittleBigPlanet ; Mario & Sonic at the Olympic Games; Mario Kart; Need for Speed; Super Mario Bros; Uncharted; and World of Warcraft