Reports

BRAND MAP: Pro Evolution Soccer

Author: GameVision

Pro Evo is 10 years old this year – and making a concerted effort to fight back against FIFA’s dominance. Once considered “the gamers’ game” the last few versions have seen standards slip, but Konami is determined to rebuild its reputation. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.

The reports provide a unique insight into current attitudes to brands – as well as historical context and trends. They examine consumer awareness, patterns of play, qualitative assessment, audience demographics and more.

Broken down into a series of graphs and charts, the Brand Maps also disclose how consumers hear about brands and what they like/dislike about them.

Game Vision has created Brand Maps for around 150 of the games industry’s leading franchises, all of which are updated every six months. 20 of them are now available directly from mcvuk.com for £480 (inc VAT).

As well as Pro Evolution Soccer (which is available to fully registered MCVuk.com readers as a free sample), we are offering:

Assassin's Creed; Call of Duty; Civilization; Dr Kawashima's Brain Training; Fable ; FIFA ; Gears of War; Gran Turismo; GTA/Grand Theft Auto; Guitar Hero: Just Dance; LittleBigPlanet ; Mario & Sonic at the Olympic Games; Mario Kart; Need for Speed; Super Mario Bros; Uncharted; and World of Warcraft