Reports

BRAND MAP: SingStar

Author: GameVision

With a little bit of something for every musical taste, SingStar has remained a popular party series from its 2004 PS2 debut to the latest SingStore download service update this year. But what makes the series so successful?

These reports provide a unique insight into current attitudes to brands – as well as historical context and trends. They examine consumer awareness, patterns of play, qualitative assessment, audience demographics and more.

Broken down into a series of graphs and charts, the Brand Maps also disclose how consumers hear about brands and what they like/dislike about them.

Game Vision has created Brand Maps for around 150 of the games industry’s leading franchises, all of which are updated every six months. 20 of them are now available directly from mcvuk.com for £480 (inc VAT).

As well as SingStar, we are offering:

Assassin's Creed; Call of Duty; Championship Manager; Dr Kawashima's Brain Training; Fable ; FIFA ; Final Fantasy; Gears of War; Gran Turismo; GTA/Grand Theft Auto; Guitar Hero: Just Dance; LittleBigPlanet ; Mario & Sonic at the Olympic Games; Mario Kart; Need for Speed; Super Mario Bros; The Edler Scrolls; The Sims; Uncharted; and World of Warcraft