Reports

BRAND MAP: Super Mario Bros

Author: GameVision

One of the market’s Godfather brands, Super Mario Bros is one of the most successful and recognisable properties in the wider world of entertainment, not just video games. Some of the individual games within the series have been amongst the most acclaimed releases of all time, and hopes are high for the 3DS version due this Christmas. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.

The reports provide a unique insight into current attitudes to brands – as well as historical context and trends. They examine consumer awareness, patterns of play, qualitative assessment, audience demographics and more.

Broken down into a series of graphs and charts, the Brand Maps also disclose how consumers hear about brands and what they like/dislike about them.

Game Vision has created Brand Maps for around 150 of the games industry’s leading franchises, all of which are updated every six months. 20 of them are now available directly from mcvuk.com for £480 (inc VAT).

As well as Super Mario Bros, we are offering:

Assassin's Creed; Call of Duty; Championship Manager; Civilization; Dr Kawashima's Brain Training; Fable ; FIFA ; Gears of War; Gran Turismo; GTA/Grand Theft Auto; Guitar Hero: Just Dance; LittleBigPlanet ; Mario & Sonic at the Olympic Games; Mario Kart; Need for Speed; Uncharted; and World of Warcraft