To describe the Harry Potter series as a phenomenon would be an understatement.
The story of the young wizard is more than just a big cross-media franchise. Harry Potter is a business. The books, movies, games, merchandise – even the upcoming Pottermore website and e-book portal – encompass a fantasy world that is arguably one of the biggest grossing IPs to date.
But all things must come to an end – and the final Harry Potter film arrives in cinemas on July 15th. To accompany it, EA is releasing a Deathly Hallows: Part 2 video game.
“The Harry Potter brand is one of the most successful franchises ever created with some of the most loyal and engaged fans around the world,” EA product manager Kuran Kapoor tells MCV.
“The video game series has grossed over $1bn and sold over 40m units, and the Harry Potter and the Deathly Hallows: Part 2 game is set to continue this success.”
Deathly Hallows: Part 2 follows the gameplay established in Part 1. Players control eight different heroes – including Ron Weasley, Hermione Grainger and Harry himself – as they fight the forces of the evil Voldemort.
The atmospheric behind-the-shoulder camera angle and cover mechanics – established in titles such as Gears of War – return. Gamers are able to cast all kinds of spells to attack and weaken enemies which include Death Eaters.
Hallowed by thy game
The world of Hogwarts has again been lovingly re-created by EA Bright Light, with users given the challenge of breaking into the vaults of Gringotts Bank, escaping the powerful ‘Fiendfyre’ attack in the Room of Requirement and many other experiences fans will know.
With its own marketing campaign, the colossal Harry Potter name and a release date that accompanies the film, the Deathly Hallows: Part 2 game will go down a treat with Potter fans this summer.
The Deathly Hallows: Part 2 game will have its own online campaign to drive awareness with Potter fans, while spots will screen in UK cinemas. EA will hold hands-on events this summer and will partner with Warner Bros UK to further promote the title.
Harry Potter has generated billions of pounds in revenues from books, movies and merchandise. The previous seven films have grossed over $6bn alone, while well over 400m books have flown off the shelves.