South Park: The Stick of Truth - Retail Essentials

Release date March 7th 2014 Price n/a
Format Xbox 360
Publisher Ubisoft Distributor Gem
Developer - Contact 01279 822800
Release date March 7th 2014 Price n/a
Format PS3
Publisher Ubisoft Distributor Gem
Developer - Contact 01279 822800
Release date 2014 Price n/a
Format PC
Publisher Ubisoft Distributor Gem
Developer - Contact 01279 822800

South Park: The Stick of Truth - Retail Essentials

MCV looks at the latest South Park, written by the show's writers Trey Parker and Matt Stone. 

The Stick of Truth is out on March 7th.

This might not the first South Park game, but it is the first one which the show’s writers Trey Parker and Matt Stone have been involved with. They wrote the script and voiced all the characters, which means it should be of a similar quality as the TV series, and certainly better than previous South Park games.

The title is being developed by Obsidian, who have produced a number of successful RPG titles such as Star Wars: Knights of the Old Republic II: The Sith Lords as well as Fallout:?New Vegas.

Players take on the role of the New Kid, who moves to the Colorado town while its inhabitants are playing a live action role playing game.

During their quests, fans will encounter many characters from the show’s 17-year history, including hippies, gingers and underpants gnomes.

The title features a turn-based combat system with a South Park twist. Players use attacks varying from magic spells, to beating foes with a baseball bat or throwing flaming tennis balls. Fans can even light farts for huge explosions.

Five character classes are available to choose from, each with different perks and abilities. These are fighter, thief, mage, cleric and Jew (an all-rounder class).

Characters also have special moves and transformations, such as Butters turning into the anime-style Professor Chaos from Good Times with Weapons.

The title ties in with several episodes of the show. The characters’ costumes first appeared in 2002’s The Return of the Fellowship of the Ring to the Two Towers, and more recently in Black Friday, Titties and Dragons and A Song of Ass and Fire. In the latter episode, they mock the game’s long development.

Unsurprisingly, Ubisoft is marketing The Stick of Truth towards 18 to 34 year-old men. This includes TV sponsorship on Comedy Central, which broadcasts South Park. Furthermore, the publisher is running pre-roll ads on video on demand services, as well as YouTube.

In addition, Ubisoft has an online campaign in place, which will be targeting the specialist gaming websites, such as Den of Geek. The publisher believes this digital campaign will reach in excess of 6.5m people.

The collaboration with Matt Stone and Trey Parker, the creators of South Park, means that the game is very true to the brand: the humour, the storyline, the characters… players will really feel like they are part of a South Park adventure. The character customisation tool is also very powerful and a lot of fun: with around a billion possible combinations of character, clothing and weapons, consumers will be able to create their own very unique avatar.

Finally, the heritage of Obsidian Entertainment as a developer of high-quality RPGs will ensure the game provides a great experience for players. The marketing plan we have in place to support the launch will make sure our audience is excited about the game when it comes out on March 7th – a relatively quieter time of the year – which will give it an opportunity to really stand out.

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Tags: obsidian , south park , matt stone , trey parker