MCV takes a look at the video game adaptation of the upcoming LEGO Movie.
The LEGO Movie Videogame is in stores on February 14th.
The LEGO series of video games is almost ten years old now, but shows little sign of declining in popularity. Last year’s LEGO Marvel Super Heroes sold incredibly well, going on to become the eighth best-selling title of 2013.
Based on the film of the same name, players take on the role of Emmet, a regular minifigure who is mistaken for the most amazing person ever.
The game features characters from pretty much every LEGO property that has ever been turned into a video game.
90 characters are present – DC Super Heroes’ Batman and Superman put in an appearance, as do Lord of the Rings’ Gandalf and Ninjago’s Green Ninja. In addition, the likes of Abraham Lincoln appear.
As with previous games in TT’s LEGO series, the story is told with a degree of wit and features voice acting, as the series has since LEGO Batman 2: DC Super Heroes.
The biggest change to the destruction and construction gameplay is the inclusion of two character classes. Regular Builders can only build objects from the world after finding instructions, while Masters Builders can make anything at any time.
The LEGO Movie Videogame is the latest in a long series of titles made by TT Games. The first property to receive TT’s LEGO treatment was Star Wars, which hit stores in 2005 and told the story of the Prequel Trilogy.
That title went on to sell over 7m units and inspired several sequels, including an adaptation of the Original Trilogy.
In 2007 the studio was bought by Warner Bros, and made titles based on its Batman, Harry Potter and Lord of the Rings. This didn’t stop the developer making titles based on LucasArts and Disney properties, including Indiana Jones, Pirates of the Caribbean and LEGO?Marvel.
Transform the ordinary into the extraordinary and experience the ultimate LEGO building experience in the all new The LEGO Movie Videogame. Step into the world of Emmet, an ordinary, rules-following, perfectly average citizen who is mistakenly identified as the most extraordinary person and the key to saving the world. Players guide him as he is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly underprepared.
LEGO video games have sold extremely well to-date, most recently demonstrated through the huge success of LEGO Marvel Super Heroes. The theatrical release of the film will set the scene and complement the video game release to create hype and scale for the IP. Players will be taking on the ultimate mission to save the LEGO world and use their virtual building skills to build incredible sets and creations.
To support its latest LEGO release, Warner Bros has been pushing a heavyweight media campaign. This involves activity on television as well as pre-roll footage on video-on-demand services as well as digital marketing. All of this is targeted at a young audience.
The title is also being promoted via partnerships with McDonalds, Kurio, in addition to the LEGO play sets, which promote the title on boxes. Furthermore, Warner Bros aims to have a big presence in stores with point-of-sale displays.