Nordic Games releases a dance title for up to four players. James Batchelor finds out how the publisher hopes to translate the success of its We Sing brand into dancing.
Fresh from its success with the We Sing series, Nordic Games continues its partnership with Wired Productions and turns its attention to the lucrative dance market with We Dance.
As you would expect, the title challenges players to follow a series of choreographed routines while holding their Wii remotes. The game supports up to four players, making it the perfect party piece. It’s also compatible with Nordic’s ‘Star Mat’ but can be played without it, too.
There are 40 pop hits to dance to, encompassing a variety of classic and contemporary chart favourites from artists such as The Pussycat Dolls, Barry Manilow, Blue, The Saturdays and Pixie Lott (see ‘Top of the Tracks’).
Players can enjoy these tunes through a range of gameplay modes. The Dance School mode teaches them how to dance like the experts with professional routines created specifically for the game.
A selection of party games are available for a light-hearted approach to dancing, while the Jukebox mode makes it easier to access users’ favourite tracks. The game even rates players on their performances and tracks their statistics over time.
Given the popularity of dance games, this title’s appeal is obvious and the success of Nordic Games’ previous music range sets We Dance up for success.
The We Sing series has sold 750,000 units across PAL territories and its developer is confident of a similar performance with its latest game.
“The We Sing games have been a phenomenal success, giving us a ready-made audience to market to, which has great benefits forWe Dance,” says Wired Productions’ product manager Sean Walsh.
Making the nation Dance
Nordic Games will be marketing We Dance with print ads in lifestyle and female magazines, as well as online across social networks such as Facebook and YouTube.
Promotions and competitions have been arranged with UK radio stations, as well as guerrilla marketing at festivals and events.
Finally, a six-month PR campaign has secured coverage in specialist gaming, female, lifestyle and kids publications. Nordic has also set up tie-ins with dance schools and regional and national competitions, and is currently preparing the game’s launch event.
Top of the tracks
- A.R. Rahman feat. The Pussycat Dolls – ‘Jai Ho! (You Are My Destiny)’
- Ace of Base – ‘Don’t Turn Around’
- Agnes – ‘Release Me’
- B-52s – ‘Love Shack’
- Baby D – ‘Let Me Be Your Fantasy’
- Barry Manilow – ‘Copacabana’
- Basement Jaxx – ‘Where’s Your Head At?’
- Blue – ‘One Love’
- Carl Douglas– ‘Kung Fu Fighting’
- Fatboy Slim – ‘The Rockafeller Skank’
- Fedde Le Grand – ‘Put Your Hands Up 4 Detroit’
- Gipsy Kings – ‘Bamboleo’
- Jay Sean feat. Lil Wayne – ‘Down’
- Jive Bunny – ‘Let’s Twist Again’
- Junior Senior – ‘Move Your Feet’
- Kid Cudi – ‘Day ‘n’ Night’
- Kool & The Gang – ‘Jungle Boogie’
- Los Del Rio – ‘Macarena’
- MC Hammer – ‘U Can’t Touch This’
- Outkast – ‘Hey Ya!’
- Pendulum – ‘Slam’
- Pixie Lott – ‘Boys And Girls’
- Puretone – ‘Addicted To Bass’
- Rose Royce – ‘Car Wash’
- Sister Sledge – ‘He’s The Greatest Dancer’
- Snap! – ‘Rhythm Is A Dancer’
- Spice Girls – ‘Spice Up Your Life’
- Survivor – ‘Eye Of The Tiger’
- The Saturdays – ‘Forever Is Over’
- The Village People – ‘YMCA’
- Whigfield – ‘Saturday Night’