It’s the official game of the World Rally Championship and this year’s release marks a big change from previous entries in the series. Italian developer Milestone has completely overhauled WRC3 with an all-new game engine and redesigned career mode.
There are over 50 official race teams included and more than 35 different cars to choose from including a brand new Volkswagen Polo R WRC test car, Renault Twingo R2 and the Proton Satria Neo S2000.
“We expect WRC3 to be a Top Ten title,” said PQube’s Andy Pearson. “It’s a franchise that has already performed well in previous iterations but this release really takes it to a whole new level.
“With WRC1 selling over 100,000 units and WRC3 being a vast return to form over its predecessor, retailers should give WRC3 prominence in store,” Pearson added. “It’s the official rally game, which means it has all of the official cars, tracks, drivers and licences, alongside extensive career, championship and online modes.”
PQube will be showing the game off to mainstream audiences through its significant TV campaign on mainstream Sky channels as well as targeted motorsports channels and events.
There will also be print and online media in major specialist press, lifestyle and motoring press as well as Google and YouTube campaigns.