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MCV Awards 08: Winners' reaction
The winners of the 2008 MCV Industry Excellence Awards in their own words
Apr 18 2008
You came, you saw, you picked up awards (if you were lucky) – this year’s MCV Industry Excellence Awards 2008 was the biggest ever and once more rewarded your efforts in the trade over the last 12 months. Here, we celebrate every single winner and get their reaction. Enjoy...
NINTENDO
David Yarnton, Nintendo:
“It’s truly overwhelming to be awarded the Grand Prix for a third time. It is without doubt our industry's most prestigious award and we are very grateful to be recognised in such a great way. We must thank all our friends at retail and at third party publishers who have played just as large a part as we have in helping us to achieve some of our goals in the last year. Hopefully this solid base will help us to build and improve NUK even further. We’d additionally like to thank MCV for another great evening.”
UK DEVELOPMENT TEAM:
CODEMASTERS
Gavin Cheshire, Codemasters:
“We’ve invested in talent, built great teams, created smart technology and it’s very gratifying to have our achievements recognised.”
DISTRIBUTION TEAM:
CENTRESOFT
Margaret Pearson, Centresoft:
“Receiving this award from our industry peers is a great honour and underpins the excellent relationship we have with all of our partners.”
SALES TRIUMPH:
COOKING MAMA (505 GAMES)
Ian Howe, 505 Games:
“This MCV Award underlines all the hard work the 505 Games team has put into the campaign and the faith shown by our retail partners.”
SALES TEAM:
UBISOFT
Darren Bowen, Ubisoft:
“We’re really delighted – it’s a big award to have won. It is testament to the work we’ve all put in this year, and special thanks to our trade partners.”
GAMES PUBLISHER:
NINTENDO
David Yarnton, Nintendo:
“It’s a great honour to be voted Best Publisher by our peers and is testament to the great hardware and software we have been able to work with.”
MCV RETAIL ADVISORY BOARD
SPECIAL RECOGNITION:
PAUL DONNELLY
Paul Donnelly, Gem:
“I’m hugely honoured to be chosen by my peers for this award. The reception was fantastic, and for me it was the best awards show so far.”
PR TEAM:
NINTENDO
Rob Saunders, Nintendo:
“It’s incredible that the industry voted for Nintendo again for the third year running. Thanks also to all at MCV for another great industry night.”
GAME CAMPAIGN:
HALO 3 (MICROSOFT)
Brett Siddons, Microsoft:
“It’s great to get the recognition from the industry on what was the biggest campaign I had the pleasure of working on. It was a massive team effort.”
NEW GAMES BRAND:
ASSASSIN’S CREED (UBISOFT)
James O’Reilly, Ubisoft:
“Thanks to everyone at Ubisoft Montreal for creating such a great product to work with, as well as everyone at Ubisoft and all our trade partners.”
TRADE MARKETING TEAM:
ELECTRONIC ARTS
Penny Humphrey, EA:
“Winning this award is testament to the hard work, innovation, planning and great relationships that the team has forged with retail.”
MARKETING TEAM:
NINTENDO
Dawn Paine, Nintendo:
“A huge thank you to the voting panel, and also to our agency and business partners and a personal thank you to the PR and marketing team at Nintendo.”
INDEPENDENT RETAILER:
GRAINGER GAMES
Stephen Bowyer, Grainger Games:
“My main thanks must go to all of the managers and staff for their efforts over the past few years. Without them we would not be in such a great position.”
SPECIALIST RETAILER:
GAME
Lisa Morgan, GAME:
“GAME is thrilled to win this award for the second year. We are very pleased that the judges have recognised the team’s performance with this award.”
ENTERTAINMENT RETAILER:
HMV
Tim Ellis, HMV:
“We’re determined to one day also be considered for the specialist award, but we’re thrilled to have won this for the second year running.”
ONLINE RETAILER:
PLAY.COM
Gian Luzio, Play.com:
“This is great recognition for all the work the whole team has put in. I’d also like to thank Square, Codemasters and Vivendi for being great hosts on the night.”
STAR STORE:
ZAVVI, OXFORD STREET
Stephen Lynn, Zavvi:
“On behalf of the team at Oxford Street and everyone at Zavvi, I would like to say thank you to the judges who voted for Zavvi Oxford Street.”
Other Interviews
- Back with a bang
Jul 04 - David Gosen
- In-game ads: The facts
Jul 03 - Full Nielsen data on the market
- State of Independents
Jul 02 - MCV investigates the UK independent retail sector
- Fighting the flab
Jul 01 - The rise of 'healthy gaming'
- London calling
Jun 27 - Keith Ramsdale, Chairman, London Games Festival
- Pinnacle seeks new heights
Jun 24 - Peter Sleeman
- SOE what?
Jun 23 - John Smedley
- Pump up the volume
Jun 19 - Joerg Trouvain
- How to market a monster
Jun 16 - Brett Siddons
- PS we love you
Jun 12 - PSP's promising year ahead
- Phew! What a scorcher
Jun 09 - Retail's sweltering summer
- Ubisoft’s Yves-olution
Jun 05 - Yves Guillemot
- Sega's superstars
Jun 04 - Alan Pritchard, Sara Grover & John Clark
- Cooking up a storm
Jun 02 - Ian Howe
- Ninja's theory
May 30 - Tomonubu Itagaki
- Sell, sell, sell
May 27 - Darren Bowen
- RETAIL PROFILE: HMV
May 23 - Jonathan Hayes
- Winning the GAME
May 21 - Lisa Morgan
- A grand 'vision
May 21 - Joerg Trouvain
- Media moguls
May 20 - Klemens Kundratitz
- The UK's top 20 indies: Pt. 2
May 19 - Britain's finest independent retailers
- The UK's top 20 indies: Pt. 1
May 19 - Britain's finest independent retailers
- The power of PlayStation
May 16 - Kaz Hirai
- Masters of Coding
May 15 - Gavin Cheshire
- Solid as a rock
May 12 - Kunio Neo
- Midway’s next generation
May 08 - Matt Booty & Martin Spiess
- PLAYSTATION DAY '08
May 06 - Kaz Hirai's presentation: The highlights
- UK RETAIL PROFILE: Grainger Games
May 02 - MCV Award Winner: Best Independent Retailer
- INTERVIEW: Satoru Iwata – part three
May 01 - President, Nintendo
- INTERVIEW: Satoru Iwata – part two
May 01 - President, Nintendo
- INTERVIEW: Satoru Iwata – part one
May 01 - President, Nintendo
- 'Which console is best for GTA IV?' Pt. 2
Apr 29 - Mystery Shopper
- 'Which console is best for GTA IV?' Pt. 1
Apr 29 - Mystery Shopper
- IDG Research sales forecast: 2008 & 2009
Apr 25 -
- Q1 Chart Analysis
Apr 23 - 2008 - the story so far
- MCV LEGENDS - Jack Tretton
Apr 22 - We speak to North America's PlayStation king
- Ten years of Tom Clancy
Apr 17 - We take a closer look at Ubisoft's mega-selling franchise
- Tanya Byron's TV show: Is gaming as addictive as heroin?
Apr 15 - The quotes in full
- The BBFC on Manhunt 2
Apr 15 - David Cooke
- MCV Awards 2008:
Apr 14 - The winners in full
- UK March Charts - Analysis
Apr 11 - Courtesy of ChartTrack and ELSPA
- What’s Viacom’s game?
Apr 09 - Is the conglomerate set to become THE interactive entertainment giant?
- INTERVIEW - Phil Rogers
Apr 07 -
- INTERVIEW - Tanya Byron
Apr 04 - Now it's over, MCV speaks to the author of the Byron Report
- FRANCHISE FOCUS - The Sims
Mar 31 - A look ahead to the upcoming The Sims 3
- MCV LEGENDS - Chris Deering
Mar 28 - Chris Deering
- INTERVIEW - Brash
Mar 26 - Mitch Davis
- Independent Retailers - Online
Mar 25 - The rise and rise of the online indie
- INTERVIEW - Chris Lewis, Microsoft
Mar 20 - European interactive entertainment boss talks about his plans for family gaming on Xbox 360
- How to market your game
Mar 19 - A look back at the biggest marketing campaigns in the last 12 months
- UK February Charts - Analysis
Mar 17 - Courtesy of ChartTrack and ELSPA
- INTERVIEW - MTV
Mar 14 - Mika Salmi
- Play.com Live Preview
Mar 12 - A look at this weekend's gaming extravaganza
- Games vs Music - the stats
Mar 10 - ERA Yearbook 2008
- MCV Awards Finalists Part 1
Mar 06 - PR & Marketing
- MCV Awards Finalists Part 2
Mar 06 - People & Industry
- MCV Awards Finalists Part 3
Mar 06 - Retail
- INTERVIEW - Robin Burrowes
Mar 05 - Xbox Live - Marketing Manager
- INTERVIEW - Matt Carroll
Mar 03 - Disney’s new games dynasty
- EA & Take Two Timeline
Mar 03 - A chronological look at how that deal unfolded
- Peter Moore
Feb 29 - President, EA Sports
- The turnaround begins - read the publisher's new battleplan
Feb 29 - SCi re-invented
- Sales director Tarik Alozdi
Feb 28 - MEDIA SPECIAL: Uncooked
- MD Damian Butt speaks out
Feb 28 - MEDIA SPECIAL: Imagine Publishing
- Future's Robert Price
Feb 28 - MEDIA SPECIAL
- The state of games journalism
Feb 27 - MEDIA SPECIAL
- The Return of Atari
Feb 25 - David Gardner
- The story so far
Feb 25 - Phil Harrison
- IN-GAME ADVERTISING
Feb 21 - Sector Spotlight
- ChartTrack & ELSPA Monthly Report
Feb 18 - UK January Games Charts
- INTERVIEW - Ubisoft
Feb 15 - Yves Guillemot
- Introducing the Retail Advisory Board 2008
Feb 13 - RAB
- INTERVIEW - Nintendo UK
Feb 11 - David Yarnton
- The games of 2008
Feb 07 - The top titles you need to stock this year
- The return of Atari
Feb 04 - Mathias Hautefort
- 2007 - The year the video game industry went casual?
Jan 31 - DFC Intelligence
- Format breakdown
Jan 30 - The games of 2007
- Top 50
Jan 30 - The games of 2007
- Top of its GAME
Jan 29 - Lisa Morgan, CEO; David Thomas, Deputy CEO and Group Finance Director
- INTERVIEW: David Reeves
Jan 25 - Three for all
- How to win an MCV Award:
Jan 25 - Special Awards
- How to win an MCV Award:
Jan 24 - PR & Marketing
- How to win an MCV Award
Jan 24 - People And Industry
- How to win an MCV Award
Jan 24 - Retail
- Just the job
Jan 22 - Recruitment Special
- INTERVIEW: Rod Cousens
Jan 17 - A talk with the CEO of Codemasters
- Atari's road to recovery
Jan 17 - Patrick Leleu
- INTERVIEW: 1C - A Russian Revolution
Jan 16 - Nikolay Baryshnikov (1C)
- UK GAMES MARKET 2007
Jan 10 - The definitive report
- What are you looking forward to in 2008?
Jan 09 - Industry execs reveal their hopes for the year
- MCV's Quiz of the Year 2007
Jan 03 - Your chance to win a Nintendo Wii
- INTERVIEW: When Martyn met David
Jan 02 - Gamestation's Martyn Gibbs speaks to Nintendo's David Yarnton
- All I want for Christmas...
Dec 19 - MCV asks games industry leaders for their top three Xmas wishes...
- ACTIVISION BLIZZARD: The deal that shook the industry
Dec 17 - An anaylisis of last month's gaming super-merger
- MCV Retail Survey 2007
Dec 13 - in association with Channel Advantage
- Mystery Shopper - Infinite Group
Dec 12 - Oxford Street
- Monthly Chart Analysis – November
Dec 07 - Courtesy of ChartTrack
- Delivering the goods
Dec 06 - Distribution Special Focus
- The power of the gaming sequel
Dec 06 - How gaming is putting Hollywood to shame
- GAME GAMESTATION ENQUIRY
Dec 05 - The Provisional Findings in full
- Games Marketing Forum
Dec 03 - Event report
- Taking on the big boys
Nov 30 - Smaller Publisher Special Focus
- DVD Gaming
Nov 29 - The forgotten platform?
- INTERVIEW - IGA Worldwide
Nov 28 - The in-game advertising sector
- Mystery Shopper
Nov 27 - Camden
- Warner Bros & TT Games
Nov 26 - Josh Berger (UK President and MD, Warner), Tom Stone (MD, TT Games)
- Curran affairs
Nov 23 - Ian Curran
- A look at the battle between retail and downloads
Nov 20 - UKTI Report: Revenue Channels
- The Halo Effect
Nov 16 - Chris Lewis
- INTERVIEW: In2Games
Nov 15 - Harry Holmwood
- Monthly Chart Analysis – October
Nov 14 - Courtesy of ChartTrack
- LGF: EA's 'Be the One'
Nov 12 - EA storms Trafalgar Square
- INTERVIEW: Nintendo
Nov 09 - David Yarnton
- INTERVIEW: Woolworths
Nov 07 - Gerry Berkley
- 30 Under 30
Nov 05 - The definitive list of the top 30 hot young execs in the industry...
- Just child's play? The Byron Report
Nov 02 - Dr Tanya Byron
- The Midas touch
Nov 01 - Adrian Clews
- INTERVIEW: Mad Catz
Oct 30 - Brian Andersen
- Screen Digest - Q4 Prediction
Oct 29 - Ed Barton
- Expanding Empire
Oct 25 - Ian Higgins
- INTERVIEW: Popcorn Arcade
Oct 24 - Stewart Green
- VIOLENCE IN GAMES: The BBFC
Oct 24 - Gianni Zamo
- Violence in Games Special
Oct 22 - Mum's the Word
- INTERVIEW: Ray Maguire, SCE UK
Oct 19 - Heralding the arrival of the new £299 40GB PS3
- Monthly Chart Analysis - September
Oct 17 - Courtesy of ChartTrack
- Trade-in Places
Oct 16 - A look at the pre-owned software market
- INTERVIEW: Activision
Oct 15 - Robin Kaminsky
- MCV INTERVIEW: Microsoft
Oct 12 - Neil Thompson
- Is Google trying out patents?
Oct 11 - A closer look at Google's gaming patents
- Does PS2's long tail need a snip?
Oct 10 - The way ahead for Sony's greatest
- Ads in game: the facts
Oct 09 - IGA
- The SCi's the limit
Oct 08 - Jane Cavanagh (CEO), Phil Rogers (Chief Financial Officer)
- INTERVIEW: GAME
Oct 04 - Lisa Morgan, CEO; David Thomas, Deputy CEO & Group Finance Director
- GMAs: Specialist Games Media Finalists (Online)
Oct 02 - Games Media Awards Special
- GMAs: Specialist Games Media Finalists (Print)
Oct 02 - Games Media Awards Special
- GMAs: Mainstream Media Finalists
Oct 02 - Games Media Awards Special
- London Games Festival
Oct 01 - Keith Ramsdale
- Gem's evolution
Sep 28 - Chris Peacock & Simon Lee
- System 3 revs up
Sep 25 - A look at System 3's Ferrari Challenge
- INTERVIEW: Sega of America
Sep 21 - Simon Jeffery
- Midway looks to big Q4
Sep 19 - David Zucker
- Vivendi's French evolution
Sep 11 - Pascal Brochier
- Why buy SCi?
Sep 07 - MCV looks at why the three favourites might bid...
- Masters of their universe
Sep 05 - Andy Payne and Garry Williams
- Warner's own Superman
Sep 03 - Ron Scott
- MEDIA SPECIAL
Aug 29 - ABC Analysis
- History repeating itself
Aug 28 - The Rise of Retro Gaming
- Political Games - Part 2
Aug 24 - Margaret Hodge
- Political Games - Part 1
Aug 24 - Jeremy Hunt
- Disney's Joy Story
Aug 23 - Matt Carroll
- The rise of Mac gaming
Aug 22 - Return of the Mac
- Leipzig
Aug 21 - MCV's guide to the show:
- A Smart Korea Move
Aug 17 - Geoff Heath
- Walking on air
Aug 15 - Jim Scott
- Back to School Special
Aug 14 - Educating Retail
- UK July video games sales
Aug 13 - ChartTrack
- Vital Statistics
Aug 10 - Quarterly publisher financial data
- EA's Russian Revolution
Aug 09 - Peter Laughton
- MCV's Mystery Shopper
Aug 09 - Oxford Street
- The return of Activision
Aug 02 - Joerg Trouvain
- The Price is Right
Jul 31 - Budget software focus
- Say Halo wave goodbye
Jul 27 - Peter Moore
- View from the top
Jul 25 - Kaz Hirai
- Ahead of the GAME
Jul 24 - Lisa Morgan
- European Champion
Jul 23 - Jens Uwe Intat
- Sony: Home and dry
Jul 20 - MCV's E3 '07 round-up (Part 3)
- Nintendo: Shiny happy people
Jul 20 - MCV's E3 '07 round-up (Part 2)
- Microsoft: Moore the merrier
Jul 20 - MCV's E3 '07 round-up (Part 1)
- The US should learn from the UK
Jul 18 - Jack Thompson
- 2007's Magic Numbers
Jul 17 - MCV's look at ChartTrack's 2007 UK market stats...
- News analysis:
Jul 13 - Is Government listening as UK developers cry: 'Give us a (tax) break'?
- How the West is won
Jul 11 - An insight into the North American and European markets
- MCV's essential E3 guide
Jul 10 - E3 2007: The Ones to Watch
- NoE limits
Jul 06 - Laurent Fischer
- Manhunt 2 ban erodes civil liberties
Jul 03 - Adam Hartley
- Star Quality
Jul 02 - Martin Defries
- How to Play a blinder
Jun 27 - Gian Luzio
- Open for business
Jun 26 - Barry Hatch
- 505’s recipe for success
Jun 25 - Ian Howe
- Ubisoft's casual revolution
Jun 22 - Mat Quaeck
- Device City
Jun 21 - The peripherals sector
- The state of Play
Jun 19 - David Reeves
- THQ’s win-win situation
Jun 18 - James Dixon
- What can we learn from Second Life?
Jun 14 - Philip Rosedale, Catherine Smith
- MCVuk.com relaunch
Jun 05 - A user's guide to the site
- The Nintendo difference
Jun 01 - David Yarnton, Dawn Paine
- Mine’s a Double
May 31 - Tim Ellis
- Thinking Outside the Box
May 31 - The world of digital distribution
- Introducing the GMAs
May 31 - What are the Games Media Awards?
- Empire Strikes Back
May 31 - Ian Higgins
- Vivendi Goes Universal
May 30 - Adam Roberts
- Going Live
May 30 - Kevin Unangst
- No surrender
May 30 - Lisa Morgan, David Thomas
- Massively Ambitious
May 30 - Dirk Metzger
- The Waiting Game
May 30 - Rob Murphy
- Choices’ voice
May 30 - Anthony Skitt
- Atari’s Online Revolution
Apr 13 - Chris Bergstresser
- Live and let Live
Mar 30 - Chris Lewis
- Asia Specific
Mar 30 - Martin Good, Ian Curran and Rodney Block
- The third coming
Mar 23 - Ray Maguire
- Rise & Rise
Mar 23 - David Zucker
- Show me the money
Mar 16 - Bruce Hack
- The Masters Plan
Mar 09 - Rod Cousens
- Another supermarket sweep?
Mar 09 - Richard Searling
- The THQ & A
Mar 02 - Roy Campbell
- The Euro(gamer) vision
Feb 23 - Rupert Loman
- Easy as ABC
Feb 23 - Robert Price
- The French Revolution
Jan 26 - Jon Rosenblatt
- Blizzard’s Wizard
Jan 26 - Itzik Ben Bassat
- Capcom Rising
Jan 19 - Mark Beaumont
- Electronic Charts
Jan 12 - Keith Ramsdale















