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Product Manager – Marketing – Games - UK

  • Location: Windsor
  • Salary: DOE
  • Category: Marketing
  • Posted: 14 November 2017

I am pleased to be working with a Globally recognised entertainment company who is looking for a Product Manager for NE & EM territories.  NE & EM territories include United Kingdom, Iceland, Nordic, Nigeria, South Africa, Australia & NZ, Russia & CIS, India, Middle East/GCC, Saudi Arabia and Israel.

This role will represent the voice of Marketing within all these regions. This is a challenging and multi-disciplined position in a high growth area.  You will ensure that your allocated products are well represented on Social Media and are clearly visible to all of their gamers.

Responsible for the definition and delivery of tailored marketing strategies, plans and activities for all brands and products in all NE & EM territories.
Daily management of territories, such as sharing marketing material, event management, localisation requests, securing internal approvals for creative and advising on marketing plans.
Actively manage and guide agencies that provide supporting functions.
Creation of annual marketing plans and Product Road Maps in conjunction with Business Director and each of the regional distribution partners ensuring approval by central Brand team and relevant stakeholders.
Work directly with the regional distributors to implement marketing plans and provide timely post-activity reports that measure results of local sales, marketing and PR.
Maintain accurate records of marketing spend and details of sales against regional budgets and targets.
Proven experience of executing brand and marketing plans for video game products in International markets.
Digitally and socially savvy with an ability to identify and build mutually beneficial brand partnerships that drive sales.
Strong knowledge of competitor titles and their promotional activations.
Understanding of physical and/or digital games marketing and distribution, the key local players and associated business models.
Experience of negotiating commercial terms with agencies and promotional partners and an understanding of the related legal process will be valued.
Experience of working directly with other departments.
Highly organised with a particular proficiency in Excel.
An understanding of goals, strategy, tactics and the need to be accountable for results.
An analytical/evidence based approach to making recommendations and decisions.
A love and appreciation of video games is an absolute must!

Must be willing and able to travel to Northern Europe & Emerging Market regions, Europe, US and Japan if required.

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