
It’s existed for barely a month, but Namco Bandai Games Europe has revealed to MCV that it already has an eye on setting up a new European development studio – and branching out into ‘western’ genres.
Speaking exclusively to MCV, European president of NBGE Masayuki Matsuo confirmed that the fledgling publisher is keen to get the ball rolling on its own development base in the territory, and is aware of key differences between Eastern and European gamers.
“Although we don’t have any immediate plans to set up development facilities in Europe, we would like to look in this direction in the long and medium term,” Matsuo told MCV. “Keeping in mind the unique aspects of the European market, we would like to study carefully any possibility to develop different genres of games for the Euro market.”
Matsuo added that the publisher was already in the process of creating “interesting” titles for Nintendo’s Wii and that it was looking to set up more co-publishing and distribution deals in Europe in the near future.
The news comes after Matsuo promised the industry that NBGE was ready to challenge “leading publishers for market share” in Europe – despite currently only holding co-publishing agreements in the territory with firms including EA, Atari and Deep Silver.
Comments
Leave a Comment
HOT TOPICS
PS3 Slim already in production? 11
Pachter: PS3 will trump 360 by 2015 11
Warner Bros boss questions pre-owned 9
‘80s home computer war becomes comedy show 9
US: Sony's PS3 titles struggle to hit 1m 9
UK console installed base tops 24m 6
Sony planned UMD-free PSP 'from the beginning' 5
Reborn Woolworths bursts into life 3
Last.FM free to XBL Gold members 3
Blu-ray sales boom in UK 2
RELATED STORIES
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets
















