
Publisher BVG has undergone a branding makeover, and is now to be officially known as Disney Interactive Studios as the firm continues its attempt to ramp up its presence in the games space.
The newly renamed publisher revealed the news at the company’s investor conference in Orlando. It will continue to publish both Disney and non-Disney branded titles for all platforms.
Disney Interactive Studios’ senior vice president and general manager Graham Hopper explained further: “This change reflects our focus on creativity, the weight of Disney content in our portfolio, and the enormous value consumers see in the Disney brand.”
The move comes several months after the publisher snapped up Climax Racing Studios as part of its expansion program. It is believed that the two companies are working on a major new racing franchise, which will now be published under the Disney Interactive Studios label.
Advertisement
Comments
Leave a Comment
HOT TOPICS
Religious leaders slam Modern Warfare 2 130
Microsoft hails its ‘killer weapon’ in battle with PS3 and Wii 38
Russia pulls Modern Warfare 2 from sale? 16
The Hut rebuffs AC2 date break claims 14
MW2 sales pass $550m worldwide 13
The Producers pulls out of Trilogy partnership 12
60% of UK 360s have failed 11
Xbox Live class action begins 10
Facebook hitting PS3 today 8
Call of Duty inspires new retailers 6
RELATED STORIES
Disney reveals new Touchstone for grown-up games 1
360 celebrates Hollywood summer 1
Disney begins range of casual PC games 1
Disney to triple games investment 2
Disney gets Club Penguin 5
Disney makes move into DVD games market 1
Brenner off to Disney 1
CES 2008: Disney-ABC and MGM sign up to Xbox Live 1
UK CHARTS: Devil May Cry swings into top spot 5
Disney unveils Black Rock's new driving game 1
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets












