
With only five weeks until PS3's launch, games retail has expressed concern at the shock exit of Sony’s commercial director Kevin Jowett – and highlighted major worries over PS3 margins and SCE UK’s in-store strategy.
Jowett quit his position earlier this week, leaving the company immediately.
“The news came as a massive shock to us and has probably come at the worst possible time for Sony,” CHIPS joint MD Don McCabe told MCV.
“It’s been a pleasure working with Kevin over the years. He’s been a good friend to retail and whoever replaces him will have a tough job filling his shoes. We’ll be hoping that that person will work as closely with us as Kevin did.”
Sony is remaining tight-lipped, offering simply a statement wishing Jowett well, and announcing that national sales manager Mark Howsen is now the acting sales director.
But the High Street is awash with speculation. In particular, retail is concerned that no trade prices have yet been set for PS3 hardware and software.
“Some think this is a cover-up to hide some unpleasant news,” one leading indie store owner – who preferred to remain anonymous – told MCV. “There is now a feeling that they are about to be shafted by a non-indie-sympathetic sales director.”
Meanwhile, further grumbles are emerging over Sony’s ambitious plans for in-store PS3 retail ‘experiences’.
Sony has asked retailers to install display areas featuring the console, PSP, HD-TV, surround sound systems and various items of Sony-branded furniture.
“This is probably something that comes from Sony central marketing that looks nice, but hasn’t really been practically considered,” one retail games buyer offered.
“Even the smaller versions won’t work with most retailers. I wish Sony had worked more closely with us.”
A Sony spokesperson responded: “We have come up with a very broad range of trade marketing ideas. These range from quite adventurous and innovative conceptual work through to much more traditional retail solutions.”
Comments
Leave a Comment
HOT TOPICS
PS3 Slim already in production? 11
Pachter: PS3 will trump 360 by 2015 11
Warner Bros boss questions pre-owned 9
‘80s home computer war becomes comedy show 9
US: Sony's PS3 titles struggle to hit 1m 9
UK console installed base tops 24m 6
Sony planned UMD-free PSP 'from the beginning' 5
Reborn Woolworths bursts into life 3
Last.FM free to XBL Gold members 3
Blu-ray sales boom in UK 2
RELATED STORIES
2007 games sales at an all-time high
Retailers slam HMV over PS3 deal 1
Sega gives its Golden Compass to Shiny 2
Solid Snake sneaks into Hollywood
FFXII creators to attend HMV launch
Gamestop clamps down on selling to minors
Games bucks retail downturn trend over Christmas
Disney: ‘Treat us differently at retail’ 3
Indies aren’t dead yet, says Grainger Games 6
Sony: Web sales will rule by 2018 4
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets
















