A report on a technology business site states that Google has agreed a deal to acquire in-game ad firm Adscape for $23 million (EURO17.5 million).
A story on Red Herring says that the search engine giant has bought the San Francisco firm in what may be a strategic move to secure multiple technology patents.
An anonymous source “familiar with the matter” is quoted as saying: “While everyone appreciates the dollars Google can throw around, when it comes to [in-game ad] experience, they just don’t have it.”
According to next-gen.biz, Google has reacted to the news, calling it “rumour and speculation”.
The Wall Street Journal first reported Google’s interest in Adscape last month.
Last year, Microsoft acquired in-game ad firm Massive for around $200 million.
Advertisement
Comments
Online Pharmacy best pills dfg
http://confluence.public.thoughtworks.org/display/~buy-xanax-no-rx - xanax http://confluence.public.thoughtworks.org/display/~buy-tramadol-no-rx - tramadol http://confluence.public.thoughtworks.org/display/~buy-valium-online - valium http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-ambien-online-without-prescription-buy-ambien-10mg-5mg - ambien http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-xanax-online-buy-xanax-2mg-1mg - xanax http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-fioricet-online-without-prescription-buy-fioricet-cod - fioricet http://connections.blackboard.com/people/50273d6fc2 - tamiflu http://tapestry.formos.com/wiki/display/~buy-tamiflu-winthout-prescription - tamiflu http://boinc.vanderbilt.edu/CSB/view_profile.php?userid=5324 - ambien http://confluence.public.thoughtworks.org/display/~ativan4r5r - ativan http://confluence.public.thoughtworks.org/display/~buy-ambien-without-prescription - ambien
announces diems willie knobel cultivated proteinuria underneath
Leave a Comment
HOT TOPICS
Xbox owners ‘defecting’ to PS3 31
HMV calms Modern Warfare concerns 28
Modern Warfare 2 already pirated? 26
First MW2 pre-orders arrive 16
Activision praises retail and promises fair play on MW2 14
Tesco sells Xbox 360 games for £3.97 10
EA: PES is struggling 9
LittleBigPlanet sequel looks unlikely 7
Activision: 'Guitar Hero as respected as Harley Davidson' 7
Mama takes on Modern Warfare 6
RELATED STORIES
Google to target gaming? 1
Google’s game plan revealed 1
Google takes another step into games 1
Google MD joins GAME 1
Google to publish games? 1
Google to buy Valve, says report 5
Google refuses to rule out Valve takeover 3
Valve calls Google story '100% rumour' 2
Google unveils AdSense for games 2
YouTube inks game link deal 1
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets