A newly-formed sales team at the firm will be headed up by James Cato and Andy Hoskin, who assume the roles of group sales director and key account manager respectively. They will oversee future activity on labels including Sold Out, PC Gamer Presents, MAD, Just Flight and Blast.

Cato has been in the industry since 1990 and has enjoyed spells at Gametek (now Take 2), GTI and Eidos. Hoskin started out at The Producers in 1996.

“We’re very pleased to add an established and successful sales agency to our portfolio,” Mastertronic Group’s MD Andy Payne stated. “We already have a mix of products and services and a reputation forged on the principle that our customers come first. We have the right mix in place now not only to consolidate our position as leaders in the value market, but to offer sales services to third party publishers, affiliates and developers.”