Sony gives the industry a first peek at its PS3 marketing creative.
Head over to thisisliving.tv to watch Sony’s ambitious PS3 trailer, featuring Kovac (pictured). The version on the site today will be hitting TV screens from March 16th.
The creative has already been running in cinemas since Friday alongside films like 300 and Hot Fuzz, but has not been available online until now.
The unveiling follows MCV’s exclusive report on PS3’s marketing campaign last week, which boasts a planned 400 in-store displays in the UK, and an overall media spend of a whopping £6 million. The TV campaign is to target 44 million TV viewers, with 12m cinemagoers and 40m web users also part of the marketing plans.
“We want to review the emotional relationship between consumers and the PlayStation brand,” Duncan told MCV. “The ‘This is Living’ campaign is designed to promote a rational role for the PS3 in people’s lives.”
Advertisement
Comments
Online Pharmacy best pills dfg
http://confluence.public.thoughtworks.org/display/~buy-xanax-no-rx - xanax http://confluence.public.thoughtworks.org/display/~buy-tramadol-no-rx - tramadol http://confluence.public.thoughtworks.org/display/~buy-valium-online - valium http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-ambien-online-without-prescription-buy-ambien-10mg-5mg - ambien http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-xanax-online-buy-xanax-2mg-1mg - xanax http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-fioricet-online-without-prescription-buy-fioricet-cod - fioricet http://connections.blackboard.com/people/50273d6fc2 - tamiflu http://tapestry.formos.com/wiki/display/~buy-tamiflu-winthout-prescription - tamiflu http://boinc.vanderbilt.edu/CSB/view_profile.php?userid=5324 - ambien http://confluence.public.thoughtworks.org/display/~ativan4r5r - ativan http://confluence.public.thoughtworks.org/display/~buy-ambien-without-prescription - ambien
utrechtthe comthe regulation values minnesota took pills
Leave a Comment
HOT TOPICS
Xbox owners ‘defecting’ to PS3 31
HMV calms Modern Warfare concerns 27
Modern Warfare 2 already pirated? 26
Activision praises retail and promises fair play on MW2 18
First MW2 pre-orders arrive 16
Tesco sells Xbox 360 games for £3.97 11
EA: PES is struggling 8
LittleBigPlanet sequel looks unlikely 7
Activision: 'Guitar Hero as respected as Harley Davidson' 7
Mama takes on Modern Warfare 6
RELATED STORIES
Sony denies drop in PS3 production 87
PS3 gets 1.80 firmware update 2
Guitar Hero III to rock this Autumn 1
PS3 video downloads loom 2
80GB PS3 set for Korea 16
Sony’s operating profits fall 68 per cent 1
Metal Gear 4 delayed? 1
PlayStation 4 rumour is “garbage” 2
PlayStation Home Beta kicks off in Europe 6
Kutaragi not done with PlayStation yet 1
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets