A new partnership between GAME and Selfridges will see gaming outlets open within Selfridges stores at both the Birmingham Bullring and Manchester Trafford Centre.

The Manchester store is set to open on March 17th, whilst the Birmingham concession is scheduled to open its doors on March 19th, meaning both will be trading in time for the launch of PS3.

“This is a really exciting partnership for both GAME and Selfridges,” stated GAME’s operations director Robert Quinn. “As the leading games retailer, our customers continually expect to see our stores in more locations – and locations that are convenient for them.

“It’s all part of our strategy to take the games to the customers – helping the industry become ever more accessible and user friendly to millions of new customers. With only three weeks to go until launch, we’re busy planning the opening in these important locations.”