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Sega UK off to a flyer on PS3

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Sega UK off to a flyer on PS3

Ambitious publisher becomes biggest selling third party publisher on new Sony format.

Sega’s five launch titles claimed an impressive 13 per cent share of the UK software market on PS3 this week, with three titles breaking into the all formats top ten.

Virtua Fighter 5, Virtua Tennis 3, Sonic the Hedgehog, Full Auto 2 and World Snooker Championship 2007 all contributed to the week one blitz.

“We are very pleased to have achieved the status of the number one third party publisher at the launch of the PS3,” commented Alan Pritchard, managing director of Sega UK.

“Sega has continued to increase its market share considerably over the last 18 months, and this is indicative of the investment that the company continues to put toward next generation development. We look forward to further success on PS3 in 2007, with Sega Rally, The Club and The Golden Compass also due for release later this year.”

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