MCV has extended its exclusive affiliation with Famistu, the leading video games magazine publisher in Japan.

The highly respected firm will continue to provide MCV with authoritative marketing data, as well as industry leading analysis and news.

In return, MCV will supply Famitsu with the latest trends, data and stories from the European market.

“We are very pleased to extend our partnership,” said manager at Famitsu’s global marketing and strategic planning department Ricky Tanimoto (pictured). “We are honoured to be able to use MCV's content in our publications and online product.

“Our knowledge of games marketing in Europe has been enriched in the last two years, as the attention towards the emerging European game market – especially the UK – has continued to increase in Japan.”

Lisa Foster, managing editor of MCV added: “Our relationship with Famitsu is a key factor in ensuring that MCV is regarded as the leading provider of industry knowledge in Europe.

“We’re absolutely delighted to be able to continue this mutually beneficial association. There is no doubt that the editorial output of both publications is enhanced by this hugely significant partnership.”