Newsflash Signup

Buy now at Zavvi.com
Handle

Ubisoft smashes open super budget floodgates

Bookmark with Social network
Ubisoft smashes open super budget floodgates

ChartTrack forecasts that publisher’s success with £1 PC games will inspire others.

UK video games chart body ChartTrack has predicted that top publishers will follow Ubisoft and re-release a slew of PC titles at a super budget price point.

The French firm this week sold a range of back catalogue titles through Asda for just £1. The games inundated the ChartTrack All Formats top 40 – with Rayman 2: The Great Escape, Brothers In Arms: Road To Hill 30 and Prince Of Persia: Sands Of Time all crashing into the top ten.

And ChartTrack believes that other labels will now be in  a hurry to re-release PC titles that are incompatible with Windows Vista – as the popularity of Microsoft’s new OS continues to rise.

“We can definitely see other publishers looking at the chart success of Grab It and now Ubisoft with these £1 games and following suit,” ChartTrack research analyst Adam Davis told MCV. “If I were a major games label and owned back catalogue titles that wouldn’t work with Vista, I’d be asking retailers if they would be interested in a similar deal.

“With Vista becoming more and more popular, publishers have a window to make the most of their back catalogue on PC. The Ubisoft titles are all recognisable franchises, and I imagine that other publishers will also capitalise by using brands that gamers know.”

Advertisement

Ubisoft was unavailable for comment.

Leave a Comment

Handle
MCV

ABOUT US

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

Intent media, Company number 03641099