Nordic distributor eyes up Baltic expansion
Leading Scandinavian distributor and publisher PAN Vision has announced its intentions to expand its distribution arm to the Baltic region later this year.
The firm is preparing to launch a new company to cover the region, entitled PAN Vision Distribution OU. Juri Strekalov, the former senior manager at Estonia Maxima, will be heading up the operation as key account manager.
“The Baltic region is one of the fastest growing markets in Europe,” PAN Vision Distribution’s CEO Petri Lehmuskoski stated. “The gaming business has seen as amazing development in the area and with our already strong Nordic distribution it feels very natural for us to expand into neighbouring countries.”
PAN Vision currently has offices in Denmark, Sweden, Norway and Finland. PAN Vision Holding, which oversees the business’s distribution and publishing operations, last year enjoyed turnover of around €100 million.
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