Company that oversaw Wii launch drops account
Nintendo is searching for a new advertising agency after Leo Burnett resigned the account.
According to Brand Republic, insiders claim that the firm decided to part company with the platform holder after increased interference from Japan.
Leo Burnett oversaw the advertising for the Wii launch, and has held the business for seven years.
UK marketing director Dawn Paine said the split was due to a “change in business requirements”.
According to Marketing Magazine, Nintendo insisted that Leo Burnett’s documentary-style ads for Wii were reshot to 'look more like ads' weeks before the launch of the console.
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