Yves Guillemot warns that Sony could lose its leadership of console market
Ubisoft's CEO Yves Guillemot has told Reuters that he expects Sony to lose market share in this console generation - unless the format holder drops the price of the PS3 hardware.
"For sure, Sony will have a different market share... lower than before," he told the news agency.
"They have to decrease the price quite significantly."
Guillemot also revealed that Ubisoft is set to unveil a new, exclusive PS3 title - which is likely to be unveiled at the firm's Ubidays press event in Paris next week.
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