Koch Media has signed up as the first Silver Sponsor of the Games Media Awards, taking place on Thursday, October 11th at the Soho Revue Bar.

Details of the company’s input will become clearer as the big night draws near, but MCV can confirm that it involves women, drinking and smoking. Pretty much all members of the media seem likely to approve.

Koch’s PR manager Stefano Petrullo commented on the new deal: “We fully appreciate and understand the massive importance of the work done by the press and we strongly believe that this form of media needs to see more recognition for their efforts.

“I was a games journalist for eight years and I see a lot of professionals in the UK press who deserve to be properly recognised by the whole industry,” he added.

The deal with Koch comes just a week after Sony, Microsoft, Nintendo, Electronic Arts, Take 2 and Vivendi Games were announced as Gold Sponsors of the Games Media Awards, a brand new event which will recognise the achievements of the games media in specialist and mainstream outlets, in both print and online.

Further Silver Sponsorship packages are available now. For further information, please contact Dave Roberts on 01992 535646 or email dave.roberts@intentmedia.co.uk