
Publisher to ramp up push on original licences
THQ CEO Brian Farrell has revealed that the company needs to up its portfolio of new IP, after confirming details yet another record fiscal year.
The company secured over $1 billion in revenues during FY2006/2007 – up 27 per cent on the year before. But Farrell has set his sights on areas that need improvement – including an increase in games born from in-house development and THQ owned-IP.
In a comprehensive THQ report, Farrell offered: "Although we believe we have one of the strongest portfolios of licensed franchises, over time we expect revenue from owned intellectual properties to increase at a faster rate than from our licensed properties. We are currently targeting about one third of revenues from owned properties in fiscal 2008, up from 20 per cent in fiscal 2007.”
Farrell added that the company is targeting 50 per cent of revenues to come from internally developed titles in FY2008 – and noted that in FY2007, revenue from these games was up ten per cent year-on-year to 40 per cent.
“THQ’s Studio System, the creative engine behind our success, has never been stronger,” added Farrell.
“We now have more than 1,500 people and 16 studios, up from only 200 people at the start of the last cycle. During the last year, we acquired Paradigm Entertainment, the developers of our highly anticipated Stuntman: Ignition game, and we acquired Mass Media to support our PlayStation 3 development efforts.”
Farrell ended the report by outlining the company’s five key strategies for the coming year: Growing annual revenues from licensed franchises, to extend the firm’s growing portfolio of owned intellectual properties, to introduce one to three new intellectual properties each year that have long-term franchise potential, to exploit the revenue opportunities in digital downloads, in-game advertising and wireless gaming and to continue to expand THQ’s international business.
Advertisement
Comments
sbnpulte soipvh
faxqw cathr eilrhndwm puobislvt djpe eymdfgsj glxjpe
Online Pharmacy best pills dfg
http://confluence.public.thoughtworks.org/display/~buy-xanax-no-rx - xanax http://confluence.public.thoughtworks.org/display/~buy-tramadol-no-rx - tramadol http://confluence.public.thoughtworks.org/display/~buy-valium-online - valium http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-ambien-online-without-prescription-buy-ambien-10mg-5mg - ambien http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-xanax-online-buy-xanax-2mg-1mg - xanax http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-fioricet-online-without-prescription-buy-fioricet-cod - fioricet http://connections.blackboard.com/people/50273d6fc2 - tamiflu http://tapestry.formos.com/wiki/display/~buy-tamiflu-winthout-prescription - tamiflu http://boinc.vanderbilt.edu/CSB/view_profile.php?userid=5324 - ambien http://confluence.public.thoughtworks.org/display/~ativan4r5r - ativan http://confluence.public.thoughtworks.org/display/~buy-ambien-without-prescription - ambien
anshul prototyper governing countenance strikes geoff gimmick
Leave a Comment
HOT TOPICS
Xbox owners ‘defecting’ to PS3 31
HMV calms Modern Warfare concerns 27
Modern Warfare 2 already pirated? 26
Activision praises retail and promises fair play on MW2 17
First MW2 pre-orders arrive 16
Tesco sells Xbox 360 games for £3.97 11
EA: PES is struggling 8
LittleBigPlanet sequel looks unlikely 7
Activision: 'Guitar Hero as respected as Harley Davidson' 7
Mama takes on Modern Warfare 6
RELATED STORIES
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets














