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All change again for E3 2008

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All change again for E3 2008

Trade event will leave LA, Las Vegas and New York mooted, date and trade invite policy under review

Whilst meeting many of its objectives this year, the games industry’s biggest trade event looks set to change venue, date and strategy for next year.

After ditching the Los Angeles Convention Center, E3 moved from its traditional all-trade May show for 60,000 visitors, to a media and analysts’ show in Santa Monica this year capped at around 3,000 delegates.

But MCV can exclusively reveal that the show will move next year, having only stayed in Santa Monica due to a contractual commitment to run some kind of exhibition in the LA city environs.

The need for a ‘floorspace’ area explains the much-derided Barker Hanger product showcase. A full review of the event will be conducted by organiser the Entertainment Software Association, but change seems guaranteed.

“E3 was less energising, less dynamic and more diluted. There have been less opportunities for business or exposure to partners and media,” Alain Corre, Ubisoft’s executive director for Europe, the Middle East and Asia, told MCV. “The new formula was a good try, but it has to be re-thought thoroughly.”

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Corre’s sentiments were echoed by many, either publicly or privately.

Jeff Bell, corporate vice president of global marketing for Xbox, has already suggested a potential new venue. “Maybe we have to leave LA to solve the problem,” he said. “I’m not flying the flag for Las Vegas necessarily, but LA’s not a convention town.”

Tags: e3

Maaaaaaaaaaaan!!!!!!!!!!!!!!!!!

posted by mario Aug 15, 2007 at 6:44 pm
1
mario

THIS IS SOME BIG SHIT BECAUSE I CANT LIVE WITHOUT E3 CLOSE TO ME IS THE SAME FOR EVERYONE

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Good

posted by Sep 16, 2007 at 11:09 pm
2

It coudl stay in LA, just hold it perhaps outside in a huge oopen area. Cuts out the stuffiness and it can all be under canvas so stay dry in the event of rain which is unlikely and it can even spread out more, and cut down on stuffiness.

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Re: Good

posted by Jennifer Oct 12, 2007 at 2:46 pm
3
Jennifer

Please someone just tell me when and where E3 2008 is going to be so I can plan my Vacation around it...
please I need a Date.. Will it be in May June, July Sept?

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Re: Good

posted by shebib Oct 16, 2007 at 8:12 pm
4
shebib

a simple q for a simple a

where is the e starting and when is it (date)

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Come on guys

posted by Zack Taylor Oct 28, 2007 at 11:45 am
5
Zack Taylor

why USA? do it around the world. Bring it England in London, it will be massive.

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When And Where???

posted by Amber Willoughby Nov 08, 2007 at 9:47 pm
6
Amber Willoughby

I seriously need to know when and where it's gonna be so I can be sure to plan my vacation around it. Does anyone know?

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Re: When And Where???

posted by joe Nov 12, 2007 at 10:24 am
7
joe

You cannot expect people that live in Canada or in any other country around the world, to plan on going if there is no streight out answer on when and where its held in 2008.

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potato

posted by potato Nov 26, 2007 at 7:27 pm
8
potato

potato

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Re:????

posted by bob Nov 26, 2007 at 7:29 pm
9
bob

who the _______ is potato you freak
ps i want e3 in london!!!!!!!!!!!!! dude

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Re:????

posted by Dec 18, 2007 at 12:53 am
10

denver convention center cud be possible

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Re:????

posted by Dec 18, 2007 at 12:53 am
11

denver convention center cud be possible

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Re:????

posted by Dec 18, 2007 at 12:53 am
12

denver convention center cud be possible

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Re:????

posted by LONDON Jan 06, 2008 at 10:09 pm
13
LONDON

i want E3 2008 to be held in london cos it has never been in the UK let alone europe since i can remember

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E3

posted by neilo Jan 06, 2008 at 10:18 pm
14
neilo

as much as i want it 2 b in london i think that america has a better feel 2 it, a more 'proper' feel. overall, i dont no if i want it to b in my home country or the country i think suits it best.

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potato again

posted by potato Jan 07, 2008 at 10:25 pm
15
potato

potato

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Re: potato again

posted by potato Jan 07, 2008 at 10:27 pm
16
potato

what the ................. not again

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Re: potato again

posted by neilo Jan 07, 2008 at 10:30 pm
17
neilo

stop commenting on ur self u idiot

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London

posted by Dragon Jan 11, 2008 at 9:22 pm
18
Dragon

Seriously host it in england or something. us british people are being left out just like everything else in the gaming world

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Re: London

posted by joey Jan 17, 2008 at 10:12 pm
19
joey

yeah man go england

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Re: London

posted by nathan Mar 04, 2008 at 11:09 pm
20
nathan

it would be great in london or somewhere close to where i live like Norwich (no chance of that)

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London

posted by JT Mar 17, 2008 at 4:23 pm
21
JT

The Millenium Dome (or known as the o2 Arena nowadays) would be the best place for it. All we need is some form of sunshine and we'd be on our way.

Britain is often seen in video games, but video game shows are never seen in Britain!

The 'invitation only' pisses me off. As a Radio Journalist, I could have done with a ticket as this year is our 'Year of the Video Game'.

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Re: When and Where

posted by ben Jun 13, 2008 at 1:27 pm
22
ben

E3 to be held at the Los Angeles Convention Center after a one-year stint in Santa Monica, E3 2008 will kick off on July 14 and carry on through the 18th

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Re: Re: When and Where

posted by Tim Jun 16, 2008 at 5:43 pm
23
Tim

E3 will never be held in Europe, E3 is an American game show. Besides after last years E3 Leipzig is probably better anyways, so you Euro's should look forward to that, and the Japanese have TGS. I hate this whole idea of a dumb down E3 but that is the fault of the ESA.So stop begging for London, because it won't _____ing happen!!!

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Re: Re: Re: When and Where

posted by Slayer Sep 30, 2008 at 5:44 pm
24
Slayer

go f urselfs u ****ing gamin freaks and i hope you kill yourselfs!

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