Those Tesco adverts are a load of bull****! They're skewed towards products that Tesco are having price-promotions on.

The other thing is that those prices are done from Tesco's cheapest supermarket. Unlike Tesco who price locally, Asda price nationally so the price you pay in one shop will be the same as one the other side country, whereas with Tesco, if its only competition in a town is M&S and Waitrose, it will price at the lowest price in those stores – in other words, it will far more expensive than a Tesco that has to compete in a town with an Asda.

In other words, Tesco's adverts are full of ****.

Besides, who are you going to believe, an advert that has claims and studies done by the company itself or an independent study by the Supermarket trade magazine which 9 times out of 10 finds that ASDA are far cheaper... and just prove that for yourself, go to www.mysupermarket.com and put in your shopping there... you'll soon realise that Tesco are far more expensive.

Aye in the advert the prices comparies will be for item that dont sell aswell such as TV's Etc where tesco are around 1p cheaper. where as food and drink are much cheaper @ Asda

I shop at Asda and Tesco regularly, I notice little difference in prices on most things I buy. Asda may be a few pennies cheaper on somethings, Tesco has better special offers. If you look more closely at the trade magazines findings (The Grocer) the difference between Asda and Tesco is usually less than 50p on a £40 shop. Secondly, I find the quality and choice at Tesco better. You would spend more in petrol driving past one to get to the other. ...Oh sorry I forgot its so fashionable to take a pop at Tesco now.....

@Hamish_McHam: Tesco do not price locally. I should know i work with instore pricing for Tesco.

Tesco price match only petrol with local retailers (ASDA do this also) and an extremely small number of items are eligible for Store Specific Pricing.. but Im talking like a store that stocks 40,000 products, 5 might be on SSP and even then its buttons off. The VAST VAST majority of products products are nationally priced.. trust me on this!

There are a number of exceptions below:

Tesco has a number of stores (15 or so out of 1500 stores) which are classed as area 6 with are approx 5% dearer than standard stores.. these are classic metros that are located in big city centres.. they would not be profitable due to high rent under normal circumstance. These are the type of shops you buy a sandwich and bottle of wine on the way home from the city in.

Occaionally the price of a product may be cut instore and may vary from store to store but this would follow this rule:

Store A has 26 weeks stock holding of pancake mix after pancake day.

Store B has 2 weeks stock holding.

Store A may receive money from head office to reduct the product to sell through, but only if it would cost more to pick the prduct up and redistribute it around. Again this may happend on 5 lines at any one time in a store of 40,000 products.

Ill be honest who can say whether ASDA or TESCO are cheaper.. I would imagine its pretty even. I do however think you should get your facts right before you make accusations like that!

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Paul

if asda is chaper on a basic weekly shop its cos it rolls back items and has very few decent offers. i much prefer shopping at tescos and knowing im paying the same price yet getting a wide range of BOGOF offers and decent service. oh and id be putting my money in a uk business rather than a massive american companys

Paul - what about Tesco Express stores - there are over 700 of these & they are priced higher than normal Tesco stores.

Yes Paul of Tesco, obviously your employer is an honest trading retailer, that's why they refer to their own supplier's data to tell people they're the cheapest... Unlike another large supermarket who has won the independant survey for years and years and years now.

Smallest prices - yeah on stuffed olives and other products your company decides to measure.

Biggest claims? Yeah, definitely also from Tesco.

If it's such a "big claim" with no substance, how come those ASDA people keep winning the Grocer basket of shopping surve?

I'll leave that with you!

Go to the mysupermarket website - an independent site - if you really want to see which supermarket offers the best price on your individual trolley. Tesco and Asda are hardly reliable sources of price comparison!

Your average supermarket stocks 20,000 items, not 4,000. So which products are they comparing? There is also a world of difference between basics/value and even own-line products in terms of quality. I would be surprised if the list was entirely non-own-brand products...
In terms of quality, I would much rather pay a few pennies more (again see mysupermarket.co.uk) for British produce and go to Sainsbury's ...

OK Asda is cheaper when you drive to other side of town to get there and add up the petrol costs then who is cheaper and my shop at tesco is cheaper than going to asda thats not including offers and tesco has more choice I brought a PC game at tesco not one asda store in the whole UK had it tesco has all the latest PC games releases asda's are all old games that wore released months ago

And at asda the staff are not polite and thehot chicken I had at the hot chicken counter was not cooked properly I shop at tesco as it's 5 minutes up the road from my house I can recycle my carrier bags cant do that at asda no asda'a car park is full of carrier bags bad for the enviroment.

Come on - Tesco is cheapest!

Tesco say they are cheaper and publish all their PriceChecker results every week on their website. They show all the goods side by side and state who is cheapest so you cannot argue it is unfair or biased.
Note that mySupermarket.co.uk do not publish their findings or how they got them. And Asda do not either. There is no mention of the advert's claims on either website. Independant does not mean scientific nor does it mean unbiased.
If you go to mySupermarket.co.uk and do your shopping within Tesco and add 4 Tesco Finest Apples and some Healthy Choice minced Pork, mySupermarket will tell you that it is cheaper in Asda. It is not untill you research why (which is not easy to do on their website) that you find out that they have substituted ordinary apples in place of your Finest, and that Asda do not have an equivalent for healthy choice pork so they just left it out the Asda shopping total but kept it in the Tesco shopping total. That is what I call missleading and unfair. As such, I personally do not trust anything mySupermarket.co.uk claim.

Call me nationalist but I prefer to spend my pounds in British supermarkets in any case.

who really cares. there are Tesco people, and there are Asda people. Asda is for minks ;-)

ASDA SUCKS SO MUCH, TESCO IS BY FAR BETTER, ASDA IS SO EXPENSIVE FOR LESS QUANTITY AND QUALITY TEACO HAVE MORE OFFERS AND A WODE RANGE OF PRODUCTS, THEIR STORES ARE WAY COOLER WITH THE ESCULATORS THAT THE TROLLEYS STICK TO. TESCO IS SOM COOL AND I GO THIER IN MY SPARE TIME TO CASH IN ON SOME OF THE MANY OFFERS AVAILABLE AND ITS A GOOD WAY TO SPEND MY FREE TIME.

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