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Own-brand Tesco games to launch this year
Neil Long Jul 26 2007, 9:43am
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UK’s largest grocer ready to take a slice of lucrative budget market, titles could arrive as soon as October
Supermarket giant Tesco is to launch a range of own-brand budget and compilation games in time for the peak Christmas selling season.
In a move that is set to shake-up the value games sector in the UK, MCV understands that Tesco will introduce the line-up to its stores this October. It follows the grocery giant’s success in the non-games software market. Last week it revealed that it was expanding its own brand line-up, as well as the number of stores that would stock the products.
Working with software licensing specialist Formjet, Tesco has already set the wheels in motion to release the new range of games as soon as October.
“We’ve already been speaking to budget software publishers and when you mention the name Tesco they tend to jump at the chance,” Formjet divisional manager Graham O’Reilly told MCV.
“It has got to be products that are right for re-badging, more the middle-of-the-road titles or games bundles.”
O’Reilly added that Tesco is also considering re-publishing console titles.
“We are looking to partner with a number of companies to extend the range,” he added. “We are currently focused on PC, but judging by the response so far this could go anywhere. We will probably look to expand the range in October.”
To see MCV’s in-depth review of the current budget market, check back next week
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