Sony have been issued with a warning over future conduct
The Advertising Standards Authority has banned a Sony PS3 internet advert in the UK, reported Life Style Extra.
The organisation said that the advert "could be deemed to condone or glamorize violence or anti-social behaviour.”
After forcing it to be withdrawn, the ASA issued Sony with a warning regarding its future conduct.
The adverts, which followed a murderous character called Kovac, ran with the text: “You on my side? Listen up I've killed for less. The music plays Puccini in my head.”
In total 23 complaints were made against the cross medium campaign – however they were only upheld against the internet adverts.
The ASA said: “We considered that there was an underlying tone of violence in the ad and we were concerned that the images of Kovac holding the knife and the gun, in conjunction with the text, ‘you on my side? Listen up, I’ve killed for less...’ could be seen to glamorize violence or anti-social behaviour. We asked Sony to amend future internet ads where the content could be seen to glamorize violence or anti-social behaviour.”
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Comments
Bah
Drop the strange 'This is living' artsy crap Sony! Take a page out of Nintendo's book and simply show happy smiley people sitting around their television having fun! You're suposed to be a games console not a freakin' way of life.
Re: Bah
LMFAO. serves you right sony. you freaks. make adverts that make sense to the general populus, rather than segregating yourself to the cliche and pansy format of artistic viral advertising. it's pants.
Re: Bah
Just make an advert that is funny (you could even do a slipstick/cheesy one). That would get you better press.
People will rewatch a funny ad, and even show it to their friends.
Plus, why not just show footage of what the PS3 can do, that would get people more excited than a random guy asking if "people are one his side".
Re: Bah
its stupid that a mere 23 people can get a cross medium advertisement across the entire UK banned! PC gone mad!!
Re: Bah
Totally agree, the world has gone mad - where will this PC rubbish end! At least Sony are bucking the trend of boring adverts!
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but i realy can't pass judgement about this advert
in the pass years i have seen far more worse tv adverts
that entice violence and missleading the public on
what the product is for but i think that putting these
video game tv adverts on to early and the ones with
violence that usually have either a 12 or 18 rating should be on late after the 9pm watershed like the usually should do
so it will save many arguements and compliants and then
everyone is happy .
frankie smales
(frankie smales movie and tv review uk)
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