
Says joint effort from publishers can open up lucrative Russian market
EA’s VP of Central Europe Peter Laughton has told MCV that the Russian games market is there for the taking – providing the industry chooses to work together to crack it.
“We would love everyone else to join us in trying to open up this market,” he told MCV. “It is important that the games industry spends on marketing in Russia properly, as well as holding events – in particular, shows like the one here in November, where you can expect around 50,000 consumers.
“We have some great retailers here – as good as any in the world. Currently publishers are very focused on the kiosks and jewel case market, but there is a huge and rapidly growing ‘traditional’ retail market here. Ourselves and other publishers need to support these retailers as much as possible to get the most out of this market.”
To read the full interview click here.
Advertisement
Comments
Leave a Comment
HOT TOPICS
Xbox owners ‘defecting’ to PS3 31
HMV calms Modern Warfare concerns 27
Modern Warfare 2 already pirated? 26
Activision praises retail and promises fair play on MW2 23
First MW2 pre-orders arrive 16
Tesco sells Xbox 360 games for £3.97 11
EA: PES is struggling 9
LittleBigPlanet sequel looks unlikely 7
Activision: 'Guitar Hero as respected as Harley Davidson' 7
Nintendo talks Wii HD 6
RELATED STORIES
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets














