The new executive vice president and general manager of Vivendi’s European retail organisation has moved from her previous role spearheading Vivendi’s business in Central Europe. The news comes after a re-shuffling of the publishing giant’s European management operation, which will now come together under one management team.

Balzola-Widmann (pictured) makes her move after the departure of former Euro boss Adam Roberts, revealed by MCV in June (28/06). Balzola-Widmann steps into Roberts’ shoes and will report directly to Pascal Brochier, president of global retail for Vivendi Games.

“We’re thrilled to have Xochilt lead the charge for Vivendi Games throughout Europe and we are confident that positioning the European organisation under a single management structure enables the team to best capitalise on both current and future business opportunities,” said Brochier.

“Xochilt has had a tremendous impact on Vivendi Games’ business in Europe since joining the company. She has extensive knowledge of both the games industry and the European marketplace both of which are critical to the company’s ongoing success.”