
Future, Imagine and Uncooked post circulation figures for first six months of 2007
A mixed set of results for this years’ Audited Bureau of Circulation figures, as the rise of Nintendo and continued strength of 360 see considerable rises for single format magazines, counterbalanced by some significant reductions in PlayStation magazine circulations.
PC magazines including PC Gamer and PC Zone also saw declines, while key multi-format mags Edge and GamesMaster posted similar drops of around 10 per cent.
So, the figures revealed today for the six months ending June 30th are as follows:
Future:
Edge: 30,021 (down 10.6%)
Games Master: 47,719 (down 10.6%)
Microsoft Windows XP The Official Magazine: 36,437
Microsoft Vista: 38,524 (N/A)
Official Nintendo Magazine: 47,925 (up 34.7%)
Official PlayStation 2: 44,182 (down 55.9%)
Official Xbox 360 Magazine: 65,673 (up 53.9%)
PC Gamer: 41,599 (down 8.2%)
PC Zone: 24,385 (down 18.8%)
PC Format: 28,314 (down 7.1%)
PlayStation World: 17,132 (down 50.3%)
PSM3: 24,121 (down 33%)
Xbox World 360: 30,296 (up 30.7%)
Imagine:
360: 12,017 (down 8.3%)
X360: 30,179 (up 38%)
Uncooked:
360 Gamer: 12,586 (up 37.8%)
Comments
Games mags
I'm not surprised that sales of thePlaystation 2 mag has fallen, it's the old machine and mag buyers tend to look forward. Similarly Edge has fallen probably because all the current crop of next gen machines are out on the shelves.
The problem for me is the Official PS3 mag. I'd be interested in figures for that, because the demo disc contains old demo's that have been on the Playstation Store for ages, so there's no point buying a mag for £6 when you've already got the premium content it offers. WHSmiths at Fenchurch St doesn't even sell it. So it would surprise me if it was doing all that well.
The mag market is down anyway due to the availability of the net. I've stopped buying a few mags (inc non-games mags) because they don't offer anything I haven't seen, sometimes weeks before, on the web.
As the net becomes more available through more devices, I can only see this downward trend continuing and it will eventually catch up with the Nintendo and X-box mags too.
Re: Games mags
Buy more Edge!
But seriously, as one of two multiformat magazines with sophisticated presentation and thought-provoking content, it's disturbing to see that Edge is not holding readers.
Re: Games mags
Edge has always sided with Nintendo, through and through. Regardless of how much they might praise other formats, they see Nintendo as the ever-lasting shining light in the games industry and I really don't know why that is.
PS3 is not doing well overall and the recent kludge of announced imminent games is not going to exactly make people buy the mag for it any more than they would the PSP mag either, which is also probably doing badly.
Generally speaking, Sony is not doing well and it's their fault (PS2 games are drying out, PSP has not been a success and PS3 is just too damn expensive!), so any mag following Sony alone is bound to suffer now.
That doesn't mean Microsoft-oriented literature is going to fair better or sell better. Nor will Nintendo. When games, online games and size of games has moved on, Nintendo will suffer badly and so will anything associated with it - especially Wii users.
The upcoming online and BluRay content will show that Sony took the best technology choices for their nexgen console, while Microsft's boycott/indecision about BluRay/HD-DVD, respectively, to be included as standard will hurt them and Nintendo...well, we always know where they end up in console races, don't we?!
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