505 Games will sponsor a new quiz show on Sky One called Are you Smarter Than a Ten-Year-Old?

The daytime series will debut this October and will be hosted by Noel Edmonds and presented by Dick and Dom.

The sponsorship will take the form of promotional trailers before the show’s launch, further advertising in the opening and closing credits, and break bumpers.

The adverts will focus on 505 Games’ family titles, beginning with Cooking Mama and later Fashion Designer: Style Icon, The Destiny of Zorro, Brunswick Pro Bowling and Dolphin Friends.

“Are You Smarter Than a ten-Year-Old? is going to be one of Sky One’s most talked-about shows this autumn and our sponsorship reflects our ongoing commitment to high profile mainstream marketing towards the family market,” said Alison Mitchell, 505 Games’ European marketing manager. “505 Games is thrilled to be partnering with Sky as our games are perfectly suited to Sky One’s cross family audience.”

The show itself will see contestants asked a series of questions taken from primary school syllabus textbooks.