Electronic Arts is preparing to offer its PC consumers the chance to download games from its own digital store.

The publisher has launched a viral marketing campaign to promote the new portal.

The video opens by with a wooden EA-branded box and the promise that: ‘Something BIG is about to drop from EA’

Once a picture of denator has been clicked on, the box explodes to reveal a monitor depicting what the store is likely to look like.

The resulting still contains the claim that the online desination will be:

‘The fast, reliable and secure way to download EA games direct to your PC.’

You can find the ad here.