High-end gaming PC vendor Commodore Gaming has opened a North American office based in Stamford, Connecticut, alongside hiring former eastern regional sales manager at EA Bill Sims as vice president of sales in the region.

The American division will implement a retail program for online and big box retailers, reported Games Industry.

“Commodore Gaming will now be able to ensure North American customers get the same level quality and service that has been offered overseas," said CEO of Commodore Gaming Bala Keilman. "By opening a US office we can better serve the country where the original Commodore was born and show our commitment to bringing the fastest and most beautiful computers available to the US.”