Maybe they should try competing on service not price. Price conscious consumers have little loyalty and will go after the best bargain ie Woolworths overstocked lossmaking PS3 bundle.

Many consumers have been 'taught' to purchase the internet way. It's faceless, but the prices are good. This is transferring to the bricks and mortar side of things. People just want to pay less, and service has very little to do with it nowadays. Loyalty means nothing.

Price is only going to become more of a factor as interest rates rise and people's disposable income gets further swallowed by loan repayments and other financial commitments.

Pay won't got up because financial commitments do; or at least not until people get their pay rises...

That means that people are going to be less well off and will have less money to spend on luxuries such as games. That means that people are going to become more focused on cost, so much so that I wouldn't be surprised to find that the likes of Asda who are always more often than not the cheapest - even more than online surprisingly will most likely pick up even more market share leaving those like Game in a similar position to which the Indies find themselves in now.

In other words, the only way the market is going to go is price - and that's whether you like it or not.

In todays economic climate, wages squeezed for postmen, rail workers, civil servants, firemen, armed forces,Nhs staff, (the people that help keep this country running) to name but a few, with spiralling fuel costs, higher council tax bills, travel price increases, price of a pint,rent mortgages,loaf of bread all rising the majority of the Uk are not rich, but survive on credit, and loans etc, we have learned to be thrifty , not by choice but by neccesity, any American will tell you whilst travelling to our beautiful land " hell it sure is pricey here in the uk".

Why ? well we get charged too much for starters, but mainly because we expect good SERVICE, this costs money so we will look for the best deals (more so as we grow older because we get fed up forking out all the time) £20 wasted on a couple of pints and fags/meal. we would rather pay for a game (some fun/enjoyment) credit card buzz buying online getting a good deal, ultimately feeling good about ourselves. what's wrong with that , bargin is a gamers best friend especially when RRP of games are around £49.99 in stores, you cannot beat the online prices.
So people keep a good credit rating and get some plastic, because it will save you some "notes"

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