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FEATURE: Mastertronic on budget vs. new releases

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FEATURE: Mastertronic on budget vs. new releases

Stalwart firm’s bosses explain why retailers love its republished bargains

Budget software offers UK retailers more secure, reliable sell through than expensive new releases – and wins out when it comes to margin, too.

That’s the view of leading value publisher Mastertronic, which has revealed why it believes so many retailers choose to stock its Sold Out and PC Gamer Presents software in an interview with MCV.

Company bosses Andy Payne and Garry Williams also discuss the firm’s republishing model and its deal with Future Publishing in the article, which you can read here.

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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

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