They haven't actually "grown the market" , they've just worked out how to gouge the same group of people 2 or 3 times ;-)

GOLD next

So, selling Brain Training to people in their 70's is not growing the market. If that's not growing the market, then would you please tell me what is?

Well, I was having a little joke mate but as you wish!

I mean seriously do you think that there's not an element of selling the same item, time and again to their captive market? Good business yeah and something they decided to do years ago, why sell 60 million consoles to 60 million people and lose money hand over fist for 2-3 years when you can sell a new gameboy every 18 months so much the same bunch of people (hell I've bought 4 of the bloody things since the original GBA came out) and do so at a profit and not have to swallow huge wedges of cash in the way Sony or MS do..but lets not pretend they don't do it.

Yeah they've sold to a few different people but that said in my shop in the 90's we used to get old people in all the time who liked their NES's, Snes, MD's and Master systems - the move to 3d gave that market problems as in the rush the 2d games got forgotten about.

This markets always existed and continues to do so, it's why games such as Tombi are so expensive on ebay and why they sell almost exclusivly to women and older people. If those at the retail end and the market in general were more in touch with their consumer base and didn't pretend that nothing existed pre-playstation they'd know this. It's not new, it's maybe rediscovered but it's deffinatly always been there. The Female and softcore markets also existed with the Simms, Barbie and many other titles and franchises - but that EA wasn't it so that doesn't count, thats not a work of genius, not growing the market, not some sort of master plan - only Nintendo can do that... There always used to be a sneer in gaming forums when the Simms was discussed but it's the biggest money spinner for years and has done as much if not more than anyone else to attract and keep a different demographic to gaming but it's EA so it's not got that credibility to it has it?

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