Having continued to evolve throughout its 23-year history, Gem’s new logo is an indication that the ambitious company has raised its game once again, says managing director Chris Peacock.

“The logo is only an indicator of the changes that are taking place,” he told MCV.

“It was important that we made a statement that there has been a change, while emphasising that we’re still doing the same things, only better and with extra services."

And Peacock added that Gem has more revelations up its sleeve in the coming weeks, as it looks to roll out new initiatives and announcements.

“Gem is constantly adding to the range of products we distribute, in current and new sectors, targeting converging technologies and bringing them to market and the attention of our customers.

“We have created a new-look identity that signifies this change and represents the continued progression of Gem to its role as more than just a distribution solution.”