Infogrames recruits new team to promote brand
Infogrames Entertainment has appointed global advertising agency Euro RSCG C&O to boost the Atari brand around the world.
According to Marketing Week, the French agency will be responsible for ‘developing the brand globally and helping devise strategy around a number of new product launches’.
It is unclear how the appointment affects DraftFCB, which currently handles the Atari account on a global basis.
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