
Japanese publisher's CEO Yoichi Wada targets US and Europe in expansion drive
Following a report in the Financial Times earlier this week saying the company was looking to find partners in the West, Square Enix has moved to clarify its stance saying it plans to find more diverse content to publisher and more distribution channels.
“It is crucial for us to expand our businesses on a global basis,” said Yoichi Wada, president and representative director of Square Enix said in a statement sent to Develop.
“At this point, our revenue from sales of games for console and handheld devices in overseas markets such as North America, the PAL territories and Asia accounts for about 50 per cent of the total revenue in this segment. Given the fact that the size of overseas markets is now more than three times as large as the domestic market, we recognize numerous growth opportunities."
Wada explained that development deals are distribution - rather than finding a publishing partner as it is already a publisher - are key for its expansion: "Our strategy to seize such opportunities is two-fold; (i) strengthen our own distribution channels developed by our local subsidiaries in these geographic areas, and (ii) diversify our content in accordance with user preferences in each area."
He added: "Through these strategic initiatives, our initial goal within a time frame of three to five years is to raise our foreign sales ratio for console/handheld games from its current 50 per cent level to approximately 75 per cent. We shall continue our effort to better serve overseas markets.”
Advertisement
Comments
Online Pharmacy best pills dfg
http://confluence.public.thoughtworks.org/display/~buy-xanax-no-rx - xanax http://confluence.public.thoughtworks.org/display/~buy-tramadol-no-rx - tramadol http://confluence.public.thoughtworks.org/display/~buy-valium-online - valium http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-ambien-online-without-prescription-buy-ambien-10mg-5mg - ambien http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-xanax-online-buy-xanax-2mg-1mg - xanax http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-fioricet-online-without-prescription-buy-fioricet-cod - fioricet http://connections.blackboard.com/people/50273d6fc2 - tamiflu http://tapestry.formos.com/wiki/display/~buy-tamiflu-winthout-prescription - tamiflu http://boinc.vanderbilt.edu/CSB/view_profile.php?userid=5324 - ambien http://confluence.public.thoughtworks.org/display/~ativan4r5r - ativan http://confluence.public.thoughtworks.org/display/~buy-ambien-without-prescription - ambien
makers mcluhan provable mastery mailman malcolm attachments
Leave a Comment
HOT TOPICS
Xbox owners ‘defecting’ to PS3 31
HMV calms Modern Warfare concerns 28
Modern Warfare 2 already pirated? 26
First MW2 pre-orders arrive 16
Activision praises retail and promises fair play on MW2 14
Tesco sells Xbox 360 games for £3.97 10
EA: PES is struggling 9
LittleBigPlanet sequel looks unlikely 7
Activision: 'Guitar Hero as respected as Harley Davidson' 7
Mama takes on Modern Warfare 6
RELATED STORIES
Sales jump at Square Enix 1
Fourth FFXI expansion on the way 1
Square Enix sees worldwide executive re-shuffle 1
FFXIII to go multi-platform too? 2
FFXII dominates the charts once again 2
Final Fantasy storms in at number one 1
FFXII creators to attend HMV launch 1
Square Enix to step up Western push 2
Online push gives Square’s marketing Wings 1
Final Fantasy ports to hit PSP 3
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets














