Report claims users visit site for average of just 12 minutes a month
Next-Gen reports that a new study from US firm Yankee Group suggests that the hype and media attention surrounding Linden Lab’s online multiplayer universe Second Life is vastly too big compared to the software’s real-life impact.
The report claims that users on average visit the site for just 12 minutes a month, and that user growth peaked almost a year ago in October 2006.
“Despite near-continuous coverage in the popular and business press, metaverses like Second Life are experiencing slowing growth and limited impact because of the tethered nature of their virtual world experience,” Yankee Group stated.
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Comments
Wired article
I recently read a very insightful article on Second Life in Wired magazine:
Re: Wired article
This report is BS. In fact, figures published last week showed that the time spent in SL is five hours 29 minutes making it the social network with the highest levels of user loyalty.
See
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http://media.guardian.co.uk/newmedia/story/0,,2176765,00.html" onclick="window.open ( this.href ); return false;" class="comment_url" >http://media.guard....html
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Re: Wired article
even if it slows down.. it is only because of the timeto users and business adaptation, just like the internet and the web 2.0 did not revolutionized right away...3D worlds are a new way of immersive, collaborative environment, key to innovation in many areas, so as we created time, lets work it in to our advantage
Yankee Group Stuff up
They have completely gotten the 12 minute wrong. Second Life actually has the highest average hours. I believe Yankee has now finally clued in on the stuff up as they have pulled the original report off their website. Nice work guys
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