News
Second Life’s relevance questioned
Ben Parfitt Oct 2 2007, 12:13pm
Comments (4)
Report claims users visit site for average of just 12 minutes a month
Next-Gen reports that a new study from US firm Yankee Group suggests that the hype and media attention surrounding Linden Lab’s online multiplayer universe Second Life is vastly too big compared to the software’s real-life impact.
The report claims that users on average visit the site for just 12 minutes a month, and that user growth peaked almost a year ago in October 2006.
“Despite near-continuous coverage in the popular and business press, metaverses like Second Life are experiencing slowing growth and limited impact because of the tethered nature of their virtual world experience,” Yankee Group stated.
Comments
“Wired article”
Posted by: FS - Oct 3, 1:20pm
I recently read a very insightful article on Second Life in Wired magazine:
http://www.wired.com/techbiz/media/magazine/15-08/ff_sheep
“Re: Wired article”
Posted by: DS - Oct 3, 2:46pm
This report is BS. In fact, figures published last week showed that the time spent in SL is five hours 29 minutes making it the social network with the highest levels of user loyalty.
See
http://nwn.blogs.c....html
http://media.guard....html
http://media.guard....html
“Re: Wired article”
Posted by: Italo Eber - Oct 4, 1:10pm
even if it slows down.. it is only because of the timeto users and business adaptation, just like the internet and the web 2.0 did not revolutionized right away...3D worlds are a new way of immersive, collaborative environment, key to innovation in many areas, so as we created time, lets work it in to our advantage
“Yankee Group Stuff up”
Posted by: TN - Oct 5, 12:29am
They have completely gotten the 12 minute wrong. Second Life actually has the highest average hours. I believe Yankee has now finally clued in on the stuff up as they have pulled the original report off their website. Nice work guys