New three-tier promotional campaign combining TV, online and POS initiatives to run throughout October
Big Brain Academy: Wii Degree is set for an added boost from this week as Nintendo begins its high-profile search for Britain’s brainiest family.
The fresh marketing push kicks off this week as the platform holder rolls out its TV ads, online assault and POS at retail, in a promotion the format holder described as ‘one of its biggest and most innovative UK promotional campaigns to date’.
“Given the ground-breaking success we’ve seen with Big Brain Academy on Wii so far, we didn’t want to rest on our laurels and began to look at re-promoting it at Christmas,” said Wii product manager Robert Lowe.
“We came up with the idea for Britain’s Brainiest family – with the prize being university fees paid for the winning family’s kids.”
Nintendo is set to tour the ten busiest shopping centres in Britain to unleash a series of gameshow-style competitions all based around families competing with each other on Big Brain Academy – an initiative that Lowe believes will yield significant results.
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“We are hoping to get more than 33,000 people playing Big Brain Academy on DS and Wii over the period of the tour.”
Comments
we are the best
WE ARE BRITANS BRAINEST FAMILY AND WE ARE WILLING TO BEAT ANYONE WHOS UP FOR THE CHALLENGE!!! SO BRING IT ON !!!!!!1
you shall all fall before our might.
we shall bring it. and take it home after!!
A silent man speaks first
Better to remain silent and be called a fool, than to speak and remove all doubt
Re: A silent man speaks first
can i just say - the person who said 'WE ARE BRITANS BRAINEST FAMILY AND WE ARE WILLING TO BEAT ANYONE WHOS UP FOR THE CHALLENGE!!! SO BRING IT ON !!!!!!1' Spelt 'brainiest' wrong, and 'Britain' wrong, and missed an apostrophe out of 'who's'.
Re: A silent man speaks first
And all of you missed the apostrophe in Britain's which is it at the top of this page in the headline and the title. Observation skills - poor!
Nintendo - if you are only expecting to get 33,000 people to play this game do you really think that statisticallly you can call them the 'brainiest'? There are over 60, 000, 000 people in Britain. Even if half are eligible that is less 1% sampled. We live in Torquay, how far will we have to travel?
???
Hmmm...Why is everyone starting to argue about spelling? I can see this getting out of hand! And i agree with "Claire". How are you meant to show that this is Britain's brainiest family? Most people do a test, not a Wii competition. But then again I think I saw Einstein and his mates buy a new Wii console because they're so brainy
Re: The silent mn speaks first
I would like to ask, after being from Wales, does anyone have any idea where these places they'll be testing people is?
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