
Retailer aims to boost market share as its games division is merged with entertainment team
Head of trading at PC World Chris McShane has told MCV that the retailer is gunning for additional market share, having completed a major staff re-structuring.
A newly-created team will manage the desktop PC, flat panel televisions and console and PC games categories, as the latter category is incorporated into the broader entertainment team.
McShane (pictured) is to head up the entertainment team as head of trading, while Rene Wright spearheads the games category as senior category manager, specifically looking after first party hardware and software. Supporting Wright are two category managers and two assistant category managers.
“With the entertainment team now fully operational, and the very strong promotional plans that the games team have put in place, PC World and DSG International have significant market share growth in their sights,” said McShane.
“This transition is a significant step forward giving us the ability to additionally promote console and PC games across our diverse business in an entirely new way, whilst continuing to support and develop the business within our other chains.”
Advertisement
Comments
Online Pharmacy best pills dfg
http://confluence.public.thoughtworks.org/display/~buy-xanax-no-rx - xanax http://confluence.public.thoughtworks.org/display/~buy-tramadol-no-rx - tramadol http://confluence.public.thoughtworks.org/display/~buy-valium-online - valium http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-ambien-online-without-prescription-buy-ambien-10mg-5mg - ambien http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-xanax-online-buy-xanax-2mg-1mg - xanax http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-fioricet-online-without-prescription-buy-fioricet-cod - fioricet http://connections.blackboard.com/people/50273d6fc2 - tamiflu http://tapestry.formos.com/wiki/display/~buy-tamiflu-winthout-prescription - tamiflu http://boinc.vanderbilt.edu/CSB/view_profile.php?userid=5324 - ambien http://confluence.public.thoughtworks.org/display/~ativan4r5r - ativan http://confluence.public.thoughtworks.org/display/~buy-ambien-without-prescription - ambien
standardise dheeman browsing conab licences seem pays
Leave a Comment
HOT TOPICS
Religious leaders slam Modern Warfare 2 130
Microsoft hails its ‘killer weapon’ in battle with PS3 and Wii 38
Russia pulls Modern Warfare 2 from sale? 16
The Hut rebuffs AC2 date break claims 14
MW2 sales pass $550m worldwide 13
The Producers pulls out of Trilogy partnership 12
60% of UK 360s have failed 11
Xbox Live class action begins 10
Facebook hitting PS3 today 8
Call of Duty inspires new retailers 6
RELATED STORIES
Dixons group sees sales climb 2
First half sales boost for DSGi 1
Dixons faces FTSE de-listing 10
Store closure threat for Dixons group 3
Games bucks retail downturn trend over Christmas 1
GTA IV pre-orders go live at PC World 23
DSGi comes out fighting 6
DSGi reveals games publishing plan 3
UK retail prepares for 'manic' GTA weekend 2
Retail calls for uniform release day 18
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets












