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Fils-Aime named Marketer of the Year

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Fils-Aime named Marketer of the Year

BrandWeek credits NoA president for part played in reversing Nintendo’s fortunes

One of the most recognisable names in the games industry, Nintendo of America president Reggie Fils-Aime, has been named as the Grand Marketer of the Year by trade mag BrandWeek.

Since making a splash in the games industry following his infamous “kicking ass and taking names” speech at 2004’s E3, Fils-Aime has played a large part in resurrecting Nintendo’s dominance in the games market and taking the company’s products to the mass-market.

BrandWeek credited him for: “Preaching the gospel of gaming to the unconverted and turning mums and older people on to the fun of Wii, a gaming console for those of us who aren’t 18, male and counting the days until Grand Theft Auto 4 is released.”

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Good job

posted by FS Oct 10, 2007 at 2:13 pm
1
FS

You know you're doing a good job when you outsell the competition with a technically inferior console that has only a handful good titles out.

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