Nintendo of America’s marketing executive Perrin Kaplan has said that consumers were getting bored of what the video games market was offering them until the arrival of the Wii, according to Next-Gen.

Kaplan told Advertising Age that: “A major insight that Nintendo had early on was that they saw that gamers were getting bored, even though they didn't know it yet.”

The comments were backed up by NoA’s senior director Robert Matthews, who added: “Just look at the way people consume entertainment today. The idea that you would spend hours playing video games is just not real anymore.”

Fellow marketer George Harrison continued: “In our PR, we've always done outreach, but in this case, when we noticed something interesting happening online -like the weight loss using Wii Sports. We would draw it to the media's attention.

“The little things that kept showing up were picked up and blown out in marketing. When we saw what people were doing or how they were getting creative, we would move on it.”