Following the ongoing success of both the Wii and the DS, platform holder Nintendo has seen its market value hit an all-time high of YEN 10 trillion, or $85 billion – the highest it has ever been, according to news agency Reuters.

Nintendo’s stock price today rose by 5.3 per cent taking it to YEN 71,300, representing a fivefold increase in the last two years. And analysts seem to think that its current strategy will see the firm climb to even greater heights.

“There's every reason to believe Nintendo will continue to execute its strategy well in expanding the gaming industry to strengthen its position and really keep doing what it's been doing regardless of what competition is doing,” KBC Securities analyst Hiroshi Kamide stated.