Long-term leader of UK games retail GAME has announced that its online presence, GAME.co.uk, has undergone a complete makeover that the firm claims will make it ‘easier and more convenient for customers to find the products and advice they need’.

The in-site development follows the brand identity seen in the High Street stores, and is accompanied by the tagline ‘GAME, The Next Level’.

“With the new clean and simple to use GAME site, customers can post their own game reviews online to offer advice to future shoppers, check out a wider selection of pre-owned games than ever before and also benefit from a new feature that provides users with product recommendations based on their previous site usage,” the company added.

Alex Croft, GAME Group’s online business MD, stated: “The new GAME.co.uk is designed to help customers by offering the specialist service and range that our stores offer. The site is now even more welcoming and easier to navigate, and we are currently developing a whole host of new features to further increase our customer appeal.”